First BT PL, now BT top drawer rugby
17 September 2012BT’s acquisition of Premiership Rugby rights underlines its intentions to create a solid premium sports channel with expected launch in summer 2013
BT’s entry into the sports arena is part of a wider TV platform/content strategy that embraces the launch of a much enlarged basic channel offer, integration with YouView and fibre roll-out
Although expected to post significant losses on its sports channels over the next three years, BT’s commitment appears long term