After falling 16% across 2008 and 2009, UK TV NAR (net advertising revenue) looks like it will grow 10% year on year in 2010, amidst continued lack of visibility over the UK’s post election economic outlook

 

Ofcom’s consultation on the rules governing advertising proposes to scrap the withholding of advertising rule that applies to commercial analogue PSB channels, along with the conditional selling rule that applies to all broadcasters – neither action will have any short term material effect

Ahead of Ofcom is the different airtime quota and distribution rules that apply to commercial analogue PSB over other channels. Equalisation will favour the commercial PSB groups, but views diverge on where to equalise, up or down

 

VMed’s Q1 results were again strong, with price increases and opex reduction continuing as the main drivers, underpinned by strengthening volume growth

The company’s recently completed debt refinancing gives management much greater flexibility in deciding how much to reinvest in growing the business

The outlook continues to look very encouraging, with the April price increases, further cost reduction, modest turnarounds at Mobile and Business and improved wholesale terms for Sky content still to come

Implementation of Ofcom’s wholesale must-offer (WMO) remedy for Sky Sports 1 and 2 is to proceed while the Competition Appeal Tribunal (CAT) hears Sky’s appeal, but subject to conditions which include restricting it to three parties: Virgin Media, BT and Top-Up TV

The settlement marks an important concession by Sky on the principle of enforced wholesale, and seems implicitly to reduce the WMO issue to one of price

DTT viewers should now be able to access live Premier League and other premium sports action on Sky Sports 1 and 2 from the start of the 2010/11 football season; but the ability of BT and Top-Up TV to capitalise depends on several factors, among them the possibility of Sky launching Picnic should it satisfy Ofcom’s limited preconditions for that service

 

Sky Q3 2010 adjusted revenues showed strong year-on-year growth of around ten percent in the year to date (10.7%), and in the third quarter (11.1%), marked by strong product sales into its existing subscriber base, especially in HD, but also solid progress in broadband, telephony and line rental

The rise in revenues was more than matched by a rise in costs (up 11.7% in the first nine months); however, this was largely accounted for by a one-off rise in programming costs in the wake of Setanta’s departure in June 2009 and upfront HD investment and direct network costs associated with the strong growth in product take-up

Once the HD and direct network investment costs driving product growth have washed through, Sky appears well on track to deliver operating margin growth into the upper twenties for its TV business and into the high single digits for its telecoms business; which we expect to experience little direct material impact in the next five years from the implementation of the Ofcom wholesale must-offer remedy

 

Subject to BBC Trust approval, Canvas looks almost certain to launch in spring 2011 after the OFT decided that it did not have the jurisdiction to review Canvas under the merger provisions of the Enterprise Act 2002. The OFT decision does not rule out complaints on other grounds, but the chances of persuading the regulators look very small

The launch of Canvas promises to strengthen significantly the free-to-air digital terrestrial platform, otherwise very limited compared with satellite and cable platforms in terms of bandwidth, but mass adoption poses numerous challenges and it is open to question whether Canvas will ever extend to more than half the DTT base

In the long term, it is hard not to see Canvas as an interim step in the growing convergence between the TV screen and the internet, raising the question of how successfully its PSB TV-centric approach can adapt to the coming challenges of the full blown digital age