Tom said “While it’s definitely true that the Sussexes need Netflix more than Netflix need the Sussexes, the value of the couple’s brand is hugely useful to a service that has to launch new shows to a global audience of anywhere between half a billion to a billion. It’s very expensive to launch to that size audience. If you have a globally recognised face, it’s a whole lot easier."
He added “The Sussexes are a brand connected to an even bigger brand. Just like buying the Derby winner the week before the race, Netflix can buy them some documentaries, have them sit around chatting on camera for an afternoon and make efficient use of their time.”