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Tom said "But one thing that's changed [since the Sorokin deal and since the pandemic] is that platforms can now create their own viral stories. With so many people watching, they can take a piece of programming, put it at the top of their platform, and make it a hit. Look at Tiger King, that guy had talked to loads of people before, but Netflix made it international, so everyone was talking about it at the same time."

Julian said "There isn't really that much scope for the rights values within cricket to move that much over the next few years."

Claire said "These ventures were always planned for a time when the BBC’s grip on the news agenda would have been loosened, if not diminished. Things have changed radically.”

Douglas said "Public policy processes that start by naming the companies always really worry me because this isn’t about Google and Facebook, it’s about search and social media distribution techniques.The problem is if you design something for Google, you’ve then got to design something else for the next business that comes along.”

He added “The question that’s been raised in Australia is very similar to a question that’s been raised in the UK. One of the points we made in the Cairncross Review was incredibly simple… which is that one of the things a democracy should do is make sure that there are incentives in place for quality news origination."

Francois said "Infuriated customers find Trustpilot and write a scathing review. Satisfied customers, if not prompted, will not bother. The underlying problem is, specialised sites like Trustpilot... are stuck in a conflict of interest: to generate audiences they need to host critical, credible voices; to keep clients they need positive reviews and ratings."

Julian said “I suppose it's for the for the big six clubs to really have a careful think about whether that's going to benefit them long term or damage the Premier League overall and therefore harm them in the long term.”

Julian acknowledges that on the one hand the prospect of bigger teams playing more games against each other – UEFA’s stated aim for its competition revamp – is “very very attractive”, but on the other there is a finite appeal to any competition.

“Just because you increase the number of games in the competition doesn't always necessarily mean that you're increasing the quality of the competition overall."

Claire said “Part of the decline is, of course, Covid related . . . but the overall trend has been very well established."