Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.
Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here.
The UK has hundreds of altnets that are building out smaller networks to challenge the dominance of BT’s Openreach and Virgin Media O2. Altnets — which collectively serve 16.4mn homes according to the Independent Networks Cooperative Association — have received more than £17.4bn of investment since 2020.
But they have since been squeezed by a rise in interest rates and a dramatic increase in costs. Altnets collectively lost more than £1.3bn in 2023, according to Enders Analysis.
VodafoneThree's launch incorporates a number of swift and astute commercial decisions, which is particularly welcome given the challenging balancing act that the company needs to perform
The network upside will be felt quite quickly for Three customers primarily, with protection for Vodafone customers built in. Longer-term, the Government policy shift towards better coverage may require investment beyond the committed £11bn plan
We view some moves as helpful to prospects in the broadband market, others less so, and continue to have question marks about the attractiveness of this segment for VodafoneThree
[WPP’s next chief executive needs] a global vision of the advertising industry and its drivers and challenges. [They need] deep experience of managing and serving unique multinational clients of global stature, credibility with the City and the global advertising community. Financial integrity and experience are a must – it’s a management task number one.
[They have] to come from a large (50,000 employees plus) organisation that is similarly driven by talent, and must be able to navigate technology and create imaginative partnerships with technology companies.
A single-minded focus on enhancing the company’s undoubted strengths and motivating the talent running the major divisions is essential.
Karen Egan, head of telecoms at Enders Analysis, warned that while growth in broadband is possible for VodafoneThree, intense competition means it is “not an attractive market”.
He is “a very decent man” in the words of Claire Enders, founder of Enders Analysis.
Enders says: “It is an extraordinarily demanding job – physically, with huge amounts of travel. It’s a real global job. And it’s a sensitive and difficult job at this time, because of the number of clients with tariff issues, and trade will be a difficult issue throughout the Trump years.”
Research by the company Enders Analysis said Amazon, Google, Meta and Microsoft have been guilty of “ambivalence and inertia” over the problem.
“At the beginning of 2024, DAZN was talking about reaching break-even,” says Francois Godard, senior media analyst of Enders Analysis. “That was the message. And then, this winter, it changed. They kept the message that they are doing better, but the main message was expansion. It shifted from a focus on break-even to a message of expansion.
“There was the deal in Australia and then the deal with the Saudis. That is probably allowing them to do the deal for the Club World Cup, which will allow them to gain prominence in many other markets where they had a lower profile, like the U.S. That was a big change in emphasis.”
So, how significant do the Club World Cup’s global rights become to a project of this scale?
On 3 June 2025, Enders Analysis co-hosted the annual Media and Telecoms 2025 & Beyond Conference with Deloitte, sponsored by Adobe, Barclays, Salesforce, Financial Times and SAS.
With over 700 attendees and more than 50 speakers from the TMT sector, including leading executives and industry experts, the conference focused on how new technologies, regulation, and infrastructure will impact the future of the industry.
This is the edited transcript of Session Four, covering: the impact of AI on advertising; the future of advertising; and Ofcom’s approach to regulation.
On 3 June 2025, Enders Analysis co-hosted the annual Media and Telecoms 2025 & Beyond Conference with Deloitte, sponsored by Adobe, Barclays, Salesforce, Financial Times and SAS.
With over 700 attendees and more than 50 speakers from the TMT sector, including leading executives and industry experts, the conference focused on how new technologies, regulation, and infrastructure will impact the future of the industry.
This is the edited transcript of Session Three, covering: Vodafone’s strategy; BT’s strategy; the future of fibre; and challenges and opportunities for telcos.