Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.
Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here
Enders TMT Leaders Live conference 2026
Join our conversation on the outlook for the media, telecoms and tech industries
4th June 2026 | Convene, 133 Houndsditch
Gareth said "“The primary challenge for The Atlantic with a gaming product is developing a portfolio of puzzles at various levels of complexity that hook recurring players. Leaning into quirkiness and brand identity is an elegant avenue to start, but sustained commitment is the other critical pathway to residual stickiness, with on-time updated daily games,”
The government’s latest media green paper proposes prominence for trusted news on online platforms (separately to potential prominence for public service media content). This involves a collision of totally differently regulated parts of the media landscape.
Prominence could take different forms and include different providers. At present, news is a small part of platform viewing, but many types of providers engage in that space, for a range of public service or commercial reasons.
Defining ‘quality news’ is extremely difficult; designating providers is almost as tricky. There is also the matter of deciding who decides what news to promote.
AI assistants are aiming to break the link between aggregation and discovery. Tangible utility is still the best defence for the online marketplace model that derived value from owning discovery within specific verticals (vehicles, properties, jobs, online resale).
For OpenAI, integrating with the marketplace ecosystem is a chance to broaden its commercial relevance to users across sectors without undue risk.
The expansion of programmatic and the rise of chatbot advertising formats further break down the distinctions between display, search, and classified advertising, promoting both competition and opacity.
Streamers are trying to position ‘engagement’ as the new gauge of success, but in a definitionally opaque way. Netflix says "quality, variety, and quantity" matter, while cutting its viewing reports to annual. Disney says it's about fandom, not just subscribers.
Every streamer is now in the black, but the gap with Netflix continues to widen. Netflix runs at 33% margins; the rest are in single digits. Peacock's first-ever profit reflects World Cup seasonality.
All players have launched short-form vertical feeds to solve discovery fatigue and capture daytime mobile usage. YouTube has proved the economics of this, but SVODs will attempt to replicate this within a premium streaming context.
Service revenue trends confounded expectations to improve slightly in spite of an expected drag from changes to in-contract pricing.
VodafoneThree appears to be rethinking its speed-tiered pricing on both main brands, perhaps signalling clearer differentiation between them.
For the new government, planning law reform could make a real difference to the sector's investment profile, and hence, its growth ambitions.
Broadband market revenue for the ‘big four’ dipped to -2.5% in Q2, thanks to short-term seasonal factors and long-term altnet pressure.
The CMA decision on nexfibre-Netomnia is now not due until December, stalling much-needed further altnet consolidation, although CityFibre is looking to shortcut this with a capital raise.
Openreach has been curtailed by Ofcom in its ability to compete with altnets, but not with VMO2, which could lead to interesting dynamics should the deal go ahead.
“Twenty-five years ago, the way to deliver the best data and best media planning was through increasing specialisation,” says Claire Holubowskyj at Enders Analysis. “Technology, especially AI, has changed that. Everything needs to be more cohesive, which is why you’re seeing so many integrated platforms. Publicis has done some of this consolidation, but doesn’t seem quite as integrated as WPP. Omnicom doesn’t seem to be close to either of them yet.”
Enders Senior Research Analyst Jamie MacEwan said Myspace will have to work harder to attract advertisers than big platforms, which have proven metrics.
“The question for Myspace isn’t will it eat Facebook’s lunch twenty years later, but can it relaunch as a small ads platform and still be profitable,” MacEwan said.
He added that it will have to balance investing in growth with remaining lean as revenues are lower at mid-sized platforms, which are easier for advertisers to ignore. “SMEs are more likely to spend on platforms they already have a presence on.”
Disney saw a 7% YoY uptick in Q3 revenues (to $25.2 billion) and a 21% jump in operating income (to $5.6 billion) with the concern over domestic parks admissions abated, while streaming performance masked the persistent waning of linear: both face continuing advertising headwinds
For now, Josh D’Amaro’s leadership appears necessarily understated, immediately concerning itself with retooling operations. At some point it will have to yield to a growth strategy that must accelerate without drawing political heat
Disney+ UK’s reach remains resilient despite sluggish engagement, suggesting subscribers now prioritise baseline price over the usage-based perks of higher tiers