Douglas McCabe was quoted in the Financial Times on The Athletic hits $500m valuation after latest fundraising
22 January 2020Douglas said the Athletic differs from older digital media companies in that it comes from “A completely different era of the development of the internet. It is not about advertising or sponsorship and it is entirely about the quality rather than quantity of content, and building a niche audience rather than thinking about scale."
He added that success will depend on sports fans making The Athletic core to their daily football news habit. “I don’t think yet that the UK launch has been a proven success, because it takes time, but they are getting quite significant support.”
