the Financial Times
12 February 2014Alice Enders was quoted in an article about MPs voicing concerns on BBC World Service. The World Service, which reaches a global audience of 192m each week and is seen as a key part of the UK's soft power, has lost one-tenth of its annual funding since 2010. In the last financial year, it generated about £8m of commercial revenue, including £200,000 from advertising on its international websites. "Lots of public sector broadcasters have advertising; it's not the end of the world" she said.
