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Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.

Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here.

 

Rigorous Fearless Independent

Benedict Evans was quoted in an article discussing the narrowing gap in app downloads between Android and iOS devices. That narrowing is largely attributable to the greater number of Android devices in use; the gap between the two operating systems in apps downloaded per user is as great as ever, with iOS leading.

"When Steve Jobs launched the iPhone, they were five years ahead of anyone else,” said Benedict. “We’ve now reached the point where there is a viable competing product that has more or less matched Apple.”

“There are big holes in Google Now and in Siri, but they are both trying to get beyond typing a search or clicking on an app, to become a more intelligent version of how your phone might help you.”

Overall UK mobile revenue growth slipped slightly in Q1, dropping 0.4ppts to -4.3%, although, taking into account the leap year effect, underlying growth likely improved a touch, marking the second quarter of growth being at least stable

EE announced 4G subscriber figures for the first time, reporting 318k subscribers at the end of the quarter, a very respectable figure given coverage, handset and price tier limitations. We expect this figure to grow strongly as coverage rolls out and 4G handset availability spreads, but the 4G revenue premium is still unlikely to be significant in 2013

The outlook for revenue growth in the rest of 2013 is fairly positive – the MTR impact will partly drop out from Q2 onwards, boosting reported revenue by over 2ppts, some mid-contract price increases will take effect, and pricing (so far) has remained reasonably stable

Channel 4 enjoyed a bumper year in 2012 with regard to delivering its public service remit, epitomised by the London Paralympics

Public service successes notwithstanding, the continuing decline in main Channel 4 audience share post digital switchover is not being fully compensated commercially by large gains across the rest of the Channel 4 portfolio

Overall, we expect group revenues to remain quite stable in 2013 and 2014, but current record levels of investment in programme content origination have yet to bear fruit in terms of strong returning series

Google Play, the digital content platform from Google for Android devices, has added a music subscription service to the sale of music, ebooks, videos and apps.

All Access, available only in the US initially, benefits from integration in Google Play, the default storefront on Android smartphones and tablets (excepting Amazon’s Kindle Fire). All Access isn’t available on Apple devices, in the majority in the US, severely limiting its reach.

Google’s main objective with Google Play is to support the Android ecosystem and attract and retain Android device owners, and thus OEMs and developers. We expect Google Play to operate slightly above break even like iTunes.

As smartphones have grown in the UK, so has mobile use of social networks However, mobile messaging services that offer an alternative channel to Facebook have become almost as important Meanwhile analysis by smartphone platform shows that iPhone users continue to have a higher propensity to install and use apps than do Android users. Android skews young and lower income, and messaging apps in particular start as a means to save money (though they are now much more than that), but even in this category iPhone users appear to care more

In the past two quarters the French cable operator has seen its retail segment resuming growth after years of decline.

The improvement strengthens Numericable’s attractiveness as a consolidation partner.

This report provides an update on the UK commercial radio sector, covering listening trends, digital platforms, group strategies and advertising expenditure.

Over the last few years, Global Radio has cleverly exploited the regulatory framework to rebrand, merge and share programming across its stations, creating the quasi-national Heart and Capital networks and slashing its operating costs in the process. But Global appears to have misjudged the competition regulators’ attitude towards local media mergers in its purchase of GMG Radio and has been ordered to sell off eight stations in seven local markets.

With at least eight stations to be divested from the Global/GMG portfolio and Absolute Radio still potentially up for sale, hot on the heels of Bauer's recent acquisition of Planet Rock, the radio industry is in the midst of a new wave of M&A activity. This report assesses the performance of the leading commercial groups and the strategies they have employed in recent years.

Alongside the formation of branded networks, another key development has been the launch of digital spin-off stations, first by Absolute Radio and more recently by Smooth and Kiss. We also discuss the impact of DAB growth on listening behaviour, the continuing challenge of getting digital radio into cars and the potential for smartphone listening growth.

Vodafone’s European revenue slowed again, with declining underlying growth compounded by increased MTR cuts, and Vodafone Red tariffs seemingly driving both reduced customer acquisition and ARPU

Vodafone is investing in 4G on a leisurely timetable, planning to upgrade only 40% of sites to 4G by March 2015, and is seemingly more concerned about securing fixed fibre access than driving mobile

The March quarter growth may mark a nadir of sorts, but we believe a return to positive growth can only come when Vodafone apes its US associate and invests substantially in its network to truly differentiate

An article on the health of ITV quoted Toby Syfret. Both ITV and the BBC have profited in recent years from the global demand for high-quality English language content.

“We see no let-up as to the possibilities of content opportunities,” he said. “There will be a continued need in developed markets but sales can also improve in developing markets like Brazil and India.”