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Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.

Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here.

 

Rigorous Fearless Independent

Financial Times

21 September 2012

In an interview with the Financial Times, Claire Enders commented on the implications of Ofcom's statement finding BSkyB to be a "fit and proper" broadcaster but criticizing James Murdoch. The regulator said his "conduct in relation to events at News Group Newspapers repeatedly fell short of the conduct to be expected of him as a chief executive officer and chairman.” “It has coalesced all the information out there and rammed it home again,” Claire said.

News Corporation’s Fox is to acquire a controlling stake in the Eredivisie Live pay-TV channel, which holds long-term rights to the top football league in The Netherlands.

The guarantees that Fox will give to the league imply that revenues will more than double over the twelve years from 2013-14. Although we see growth potential in the historically underdeveloped Dutch pay-TV market, this looks challenging.

Eredivisie Live operates in a wholesale market, making it very difficult to replicate the Sky platform model. The rationale for the deal appears instead to lie in an effort by Fox to opportunistically strengthen its global portfolio of sports channels.

The average age of the UK population is increasing by about a month every year, with the median pound of consumer expenditure belonging to a household headed by a 47-year-old.

Households headed by someone aged over 50 account for half of consumer spend on media and communication, a data point that is evidently not reflected in the UK’s marketing communications and advertising patterns.

This apparent discrepancy may on the one hand provide a natural ceiling for revenue growth in businesses such as Facebook, and on the other hand provide challenges for brands and agencies that need to engage with audiences less inclined to be influenced by advertising.

BBC Radio 4: You&Yours

18 September 2012

Douglas McCabe was invited on to BBC Radio 4's You&Yours to discuss the challenges and opportunities for magazine publishers, as a new magazine launch is announced.

Apple has refreshed the iPhone with a thinner design, better performance and the addition of 4G LTE, returning it (arguably) to the status of the best phone on the market for 6-9 months, until competitors catch up again.

Apple’s choice of LTE bands gives Everything Everywhere a 12 month exclusive selling ‘4G speeds for your iPhone’ in the UK, although given that the iPhone 5 also supports the latest enhancements to 3G, the impact of this will depend much on how well it is marketed.

The iPhone retains a super premium price, with an ASP of $624 in Q2. Even the discounted 2 year old iPhone 4 is $450 before subsidy, while much Android growth is under $150. Apple is locking in the top 25% of the smartphone market and leaving the rest to Android, for now.

BT’s acquisition of Premiership Rugby rights underlines its intentions to create a solid premium sports channel with expected launch in summer 2013

BT’s entry into the sports arena is part of a wider TV platform/content strategy that embraces the launch of a much enlarged basic channel offer, integration with YouView and fibre roll-out

Although expected to post significant losses on its sports channels over the next three years, BT’s commitment appears long term

Financial Times

13 September 2012

In an interview with the Financial Times, Benedict Evans said that the launch of the iPhone 5 puts Apple “back into a tech leadership position” for the next six to nine months.

“Effectively, Apple is maintaining the status quo,” he said. “It has probably the best phone on the market but also the most expensive, and it will continue selling in large numbers at high prices while Android sells in far higher numbers at much lower prices to quite different customers.”

Spotify’s operating losses doubled to €46.8 million in 2011 on expansion to the US. Still, with cash consumption half of operating losses, Spotify will be around for many years

Spotify has a profitable subscription business, while the losses of the advertising-supported tier could be trimmed to produce breakeven by a more stringent policy on usage

However, with usage uncapped in the US until July 2013 and the launch in Germany in 2012, Spotify’s losses on the freemium tier could well continue to swamp the profits of the subscription side for the near term