Homepage

Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.

Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here.

 

Rigorous Fearless Independent

François Godard was quoted in The Athletic on "DAZN will broadcast the Club World Cup around the world. What is the streamer’s big idea?"

11 June 2025

“At the beginning of 2024, DAZN was talking about reaching break-even,” says Francois Godard, senior media analyst of Enders Analysis. “That was the message. And then, this winter, it changed. They kept the message that they are doing better, but the main message was expansion. It shifted from a focus on break-even to a message of expansion.

“There was the deal in Australia and then the deal with the Saudis. That is probably allowing them to do the deal for the Club World Cup, which will allow them to gain prominence in many other markets where they had a lower profile, like the U.S. That was a big change in emphasis.”

So, how significant do the Club World Cup’s global rights become to a project of this scale?

View Website

Media and Telecoms 2025 & Beyond Conference: Session Four

10 June 2025

On 3 June 2025, Enders Analysis co-hosted the annual Media and Telecoms 2025 & Beyond Conference with Deloitte, sponsored by Adobe, Barclays, Salesforce, Financial Times and SAS.

With over 700 attendees and more than 50 speakers from the TMT sector, including leading executives and industry experts, the conference focused on how new technologies, regulation, and infrastructure will impact the future of the industry.

This is the edited transcript of Session Four, covering: the impact of AI on advertising; the future of advertising; and Ofcom’s approach to regulation.

Access report

Media and Telecoms 2025 & Beyond Conference: Session Three

10 June 2025

On 3 June 2025, Enders Analysis co-hosted the annual Media and Telecoms 2025 & Beyond Conference with Deloitte, sponsored by Adobe, Barclays, Salesforce, Financial Times and SAS.

With over 700 attendees and more than 50 speakers from the TMT sector, including leading executives and industry experts, the conference focused on how new technologies, regulation, and infrastructure will impact the future of the industry.

This is the edited transcript of Session Three, covering: Vodafone’s strategy; BT’s strategy; the future of fibre; and challenges and opportunities for telcos.

Access report

Media and Telecoms 2025 & Beyond Conference: Session Two

9 June 2025

On 3 June 2025, Enders Analysis co-hosted the annual Media and Telecoms 2025 & Beyond Conference with Deloitte, sponsored by Adobe, Barclays, Salesforce, Financial Times and SAS.

With over 700 attendees and more than 50 speakers from the TMT sector, including leading executives and industry experts, the conference focused on how new technologies, regulation, and infrastructure will impact the future of the industry.

This is the edited transcript of Session Two, covering: The Rt Hon Lisa Nandy MP; Meta’s AI strategy; Channel 4 on Gen Z and trust; news and media in the AI age; and diversity in the age of economic challenge. Videos of the presentations are available on the conference website.

Access report

Claire Enders was quoted in Campaign on "Mark Read to step down as WPP CEO after seven years"

9 June 2025

Claire Enders, founder of Enders Analysis, told Campaign: “I have followed Mark Read for over 25 years as a senior leader at WPP, first behind the scene as the steady pair of hands holding the ship together through hundreds of acquisitions and integrations and for seven years as the CEO of a complete simplification to clear business units, ably led by imaginative new management.

“WPP has struggled against stronger headwinds than its peers, largely due to its UK history and listing. Mark Read has never lost his cool head in 26 years of unbelievable turbulence [since Enders first met him]. I am certain his vast experience will be recognised at the global corporate level and many new challenges await his successor.”

View Website

Media and Telecoms 2025 & Beyond Conference: Session One

9 June 2025

On 3 June 2025, Enders Analysis co-hosted the annual Media and Telecoms 2025 & Beyond Conference with Deloitte, sponsored by Adobe, Barclays, Salesforce, Financial Times and SAS.

With over 700 attendees and more than 50 speakers from the TMT sector, including leading executives and industry experts, the conference focused on how new technologies, regulation, and infrastructure will impact the future of the industry.

This is the edited transcript of Session One, covering: Sky’s strategy; the BBC's strategy; audience behaviour; trends in commissions; and the businesses of Vivendi and the National Lottery. Videos of the presentations are available on the conference website.

Access report

Enders Analysis was mentioned in The Guardian on "BBC and Sky bosses criticise plans to let AI firms use copyrighted material"

5 June 2025

Dana Strong, the group chief executive of Sky, compared the proposal to its own battles against TV piracy and said individuals and small companies would not have the experience and financial resources to protect their intellectual property.

“Sky is one of the leading forces in trying to fight against piracy,” she said, speaking at the Deloitte and Enders Media and Telecoms conference.

View Website