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Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.

Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here.

 

Rigorous Fearless Independent

Every limit to Apple’s ability to exert control over its own platform is a challenge to its strategy to derive long-term growth from services instead of devices, said Joseph Evans, head of tech at Enders Analysis.



“It’s striking that aside from games and maybe dating apps, there are very few new business models that have really thrived and become extremely profitable through in-app payments,” he said. “The kind of ‘transaction tax’ is probably part of why we haven’t seen as much business model innovation in that area.”

The launch of the BBC’s blueprint for its approach to the Nations and Regions is timely, coinciding with the kick-off of negotiations over the BBC’s financial settlement for the next charter period.



If the licence fee were to be frozen or only an inflationary increase applied, by 2027 the BBC’s annual licence income would be £302-539 million lower in real terms. Just to maintain the BBC's current levels of funding, it would need an inflationary increase, plus an annual increase of 2.0%.



The BBC's commercial ventures are unlikely to cover any shortfall in licence fee income. To generate sufficient dividends to cover the shortfall for the PSB group, income produced by BBC Studios (and the BBC’s other commercial ventures) would need to grow by an order of magnitude.

Apple is bringing in privacy changes on iOS that could hurt ad-funded apps. 

Responding to platforms’ legitimate push for user privacy is a trial for regulators in the midst of building new online antitrust regimes. 

Antitrust rulings are chipping away at the App Store’s stringent terms of use, but reforms will keep it at the centre of the iOS universe. 

Joseph said "Some of these technological limitations have stunted how much money is in podcasting," adding podcasting is a platform on which ad tech has traditionally been very "primitive."

He added "That's where this trend of subscribing to podcasts comes from. Even if you have quite a small audience, if they're really engaged with your content, they might be willing to pay, you know, $5 a month to get bonus content and that can add up to real money very quickly."