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This report is based on more than 40 interviews with existing online advertisers, agencies and online properties. It highlights the main barriers to growth and sets a challenging agenda for industry participants.

This is the first of a series of notes on the outlook for the core fixed-line businesses of BT and the other European incumbent telcos. In order to prepare investors for the coming rights issue we briefly consider the issues that face BT's core operations. The follow-on note will provide a more in-depth analysis.

Our main points are as follows:

We look at the recent improvements in NTL performance but suggest that continued progress towards cash generation in unlikely. In our view, NTL will miss its guidance for cash flow in 2002 and 2003 by substantial amounts, making its financial position increasingly unstable. Our view is that NTL will use up its existing cash resources long before it turns cash positive. The problems are exacerbated by the large amounts of NTL's debt that need to refinanced in 2004 and 2005.

But market comments on NTL's liquidity position have not been as insightful as they might be. This is where the real attention should have been focused.

This note has been prompted by a flurry of activity in UK television media: the renaming of ONdigital (‘ITV Digital’) and its absorption into the ITV mother ship; the launch of ITV Sport, a new pay-TV channel aimed at sports enthusiasts; the impending final results of BSkyB (‘Sky’) on 25th July 2001 (dealt with in a separate note issued on 20th July) and the renewed concerns over the funding of the UK cable companies.

ITV Digital itself stresses the importance of thinking about the 'platform' and its associated channel, ITV Sport separately. ITV Digital and its shareholders, Carlton and Granada, are highly optimistic about the future performance of the platform. We look at each of the many reasons for optimism that they have advanced. There is strength in many of their arguments, but we still see their breakeven target as very difficult to achieve.

This report updates our thinking on the market segmentation of Internet access in the UK, one year after we buried the European portal model (Portal Strategies, May 2000). It analyses the connectivity needs of large businesses, medium-sized and small enterprises, and residential customers.

The UK mobile operators have made much of their honesty in ceasing to record subscribers that have not made calls within six months. This will help analysts make a clearer judgment of how many people actually use mobiles, and what the correct figure is for ARPU. But pleasure at the apparent increase in openness should be tempered somewhat. Operators are starting to make active efforts to stop subscribers becoming 'inactive'. In the last few weeks all the UK operators appear to have adopted similar policies. These policies state that the operator will take back a subscriber's telephone number unless one call is made or one SMS is sent from the phone during each six-month period.

As important, the mobile operators are keeping a much tighter rein on inventories, effectively shifting stock risk to retailers such as Carphone Warehouse. Inventory levels throughout the supply chain will be lower. Retail price levels will be more robust – improving operator margins. But we expect total sales over the Christmas period to be lower than expected because of the higher prices in the retail chain.

As the various separations in the BT family draw closer, we use this report to assess the likely prospects of the core UK fixed line division, Wholesale and Retail.

The key points are:

This report provides our model for global handset sales in 2001 to 2005. We continue to forecast 375 million units shipped in 2001. The forecast for 2002 is 470 million units. Key constraints on the level of shipments in Europe:

At current pricing levels, we see pay-TV penetration struggling to exceed 60% by 2010. And the rapid continued price inflation in the pay-TV offerings of Sky, the cable companies and ITV Digital will make even this target difficult to achieve. As our recent note on household expenditure (Time and Money) indicated, the poorest 40% of the population have very little surplus cash. Increasing prices means that pay-TV is moving even further beyond the reach of this group.