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Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.

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Rigorous Fearless Independent

In this presentation we show our analysis of revenue growth trends for mobile operators in the top five European markets (UK, Germany, France, Italy and Spain)

Overall reported year-on-year growth for the top 5 European markets fell sharply again, with a drop of 1.0ppts following on from the drop of 1.7ppts in the last quarter, with growth now -2.0%. Part of the drop can be accounted for by increasing regulation on termination rates in the UK and Germany –however, underlying growth still fell by 0.5%

Overall reported year-on-year growth for the top 5 European markets fell sharply again, with a drop of 1.0ppts following on from the drop of 1.7ppts in the last quarter, with growth now -2.0%. Part of the drop can be accounted for by increasing regulation on termination rates in the UK and Germany –however, underlying growth still fell by 0.5%

The continued fall in underlying growth is slightly worrying as GDP declines appear to have reached their nadir, with the Q2 average year-on-year decline of 4.9% the same as in Q1, raising the possibility that lagging effects of the downturn (such as rising unemployment) may keep downward pressure on mobile revenues beyond the point of inflection of GDP itself

The impending Competition Commission announcement of its provisional decision concerning the Contract Rights Renewal (CRR) remedy is expected to make little change beyond extending CRR to cover variants of ITV1, such as ITV1 +1 and ITV1 HD

Extending CRR to cover ITV1 variants should benefit ITV NAR (Net Advertising Revenue) by improving ITV1’s overall audience share, but does nothing to ease the deflationary pressures now gripping the TV advertising medium, where CRR works hand in hand with the requirement on the commercial PSB channels to sell 100% of their advertising inventories

The current goings on underline the dichotomy between competition and public broadcasting policy objectives

 

 

At TalkTalk Group (TTG) net broadband additions at TalkTalk/AOL UK were unexpectedly strong, with low cannibalisation of Tiscali subscribers particularly good news

At the newly acquired Tiscali UK, the inevitable skeletons are starting to emerge from their cupboards. Management appears well prepared for the challenges, although it is early days

Carphone Warehouse’s distribution business grew connections at 2.1% during the quarter, another very creditable performance in a declining market, and it remains well positioned for the market recovery

Amazon has announced that it will launch its ‘Kindle’ ebook reader internationally. It will be sold from the US site and shipped internationally for $270, with a free global wireless service for downloading books. This looks like an interim step with full ‘local’ sales in place next year; nonetheless local media (newspapers, magazines and book publishers) are in place.

All of this, however, was caused by regulatory effects, with underlying growth being stable for the first time since March 2008

We expect both underlying and reported growth to recover in the December quarter, and to progressively improve throughout 2010

VMed’s Q3 results were strong, with the impact of the May price increases feeding through almost directly into growth in revenue and cash flow. Cable volume performance was solid, given difficult market conditions and the focus on higher value customers

VMed’s plans for HD are becoming increasingly important. In this regard, the outcome of Ofcom’s pay-TV investigation could prove crucial

The cost reduction programme is delivering ahead of expectations, and we remain optimistic that revenue growth will continue, in combination with reductions in operating costs, to generate further significant growth in cash flow

Latest fiscal Q1 2010 results show continuation of the strong subscriber and revenue growth trends, but as Sky forges ahead of its rival pay-TV operators so attention is turning to competition issues

It is still unclear whether Ofcom will succeed in introducing a wholesale ‘must offer’ remedy with regulated pricing for Sky’s premium subscription films and sports channels; a proposal that Sky vehemently contests but, if put into place during 2010, this could have a significant influence over the longer term structure of the UK pay-TV market

Results for the telecoms business continued to improve, albeit on a more modest scale than in Q4 2009, with the cost base beginning to show signs of greater stability

Just-launched Sky Songs offers a ‘new’ online music model, combining on- demand streaming with credit towards DRM-free downloads, for a single monthly payment

Sky Songs combines the best features of Spotify and iTunes, with lower average per track prices for in-bundle downloads, which will appeal to the music purchaser, and drive industry revenues provided regular use is made of the service

Sky Songs is backed by the power of Sky’s brand, serving the UK’s most entertainment-conscious clientele, with initial promotions targeting Sky’s 2.2 million broadband customers

Channel 4 has confirmed it will distribute catch-up and archive TV shows via YouTube on a non-exclusive basis starting in November, with the broadcaster responsible for selling advertising around its content

The partnership looks to be a win-win: Channel 4 stands to get a huge lift in its online audience while retaining control over sales, while Google achieves a breakthrough deal with a major broadcaster with the hope of more to come

We expect a rash of similar deals as rights holders, broadcasters and video service providers jostle for position in the nascent internet TV market, but few will benefit from the special synergies offered by Channel 4-YouTube

Recent weeks have seen a marked improvement in the short-term outlook for TV NAR (Net Advertising Revenues), with total decline for 2009 reckoned to be in the order of -12.5% after a fourth quarter in which year-on-year decline is now expected to be in the order of -6%

The economic outlook for 2010 remains very uncertain due to the drastic cuts needed in the government’s spending to bring the deficit under control, which could lead to a double dip recession, and the persistence of downward pressures on airtime costs due to structural changes to the TV medium

We have accordingly revised our central case forecast year on year decline in TV NAR from -8% up to -4% in 2010, but it may not be until the London Olympics year of 2012 that we again witness positive growth