François Godard was quoted in Variety on "As ITV Takeover Rumors Climax, How Likely Is a Sale of the U.K. Public Service Broadcaster?"
27 November 2024Francois Godard, senior media analyst at Enders, cautions that such mergers and acquisitions are not always straightforward. “We’ve seen it’s not so easy to build European coalitions that work,” he says, citing RTL’s sale of Channel 5 in 2010, or Mediaset which he says is “doing fine in Italy and Spain” but was “never able to build synergies.”