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Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.

Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here.

 

Rigorous Fearless Independent

In the attached report we are publishing the 2006 edition of our regular review of UK mobile user trends, based on a survey of 1,000 adults. We look at handset ownership, replacement trends, handset manufacturer choice, network operator choice, camera phone ownership and usage, 3G handset ownership and usage and, finally, interest in Mobile TV.

We cannot see how Phones4U can fulfil the volume requirements without significant damage to its business and competitiveness, and Vodafone may also suffer from a vengeful CPW encouraging its subscribers to churn away. Vodafone appears to not understand that it is its competitors that are driving up subsidies rather than its business partners, and is instead trying to shoot the messenger

CPW has less to lose from the weakest two operators leaving than one might think, and the continued lack of differentiation from the operators means that its core business model is still very much secure

Vodafone blamed a harsh competitive environment and the timing of Easter for its low revenue growth in core markets reported this week. Its growth did at least not decline again, although we expect that Vodafone will again prove to be underperforming its competitors as they report their figures over the coming weeks 

CPW will also benefit from its partnership with AOL for portal advertising, content and other internet-based applications, relatively small but fast-growing value-added services in which CPW has little experience or market position, which will prove important in terms of both customer retention and margins.

In the attached slides, we examine the service revenue growth trends in the top five European mobile markets (UK, Germany, France, Italy and Spain) over the last six quarters (ending in the June 2006 quarter), focusing particularly on the latest trends. The analysis is based on the published results of the mobile operators, although we have had to make estimates where the operators have not reported recent figures (only Virgin Mobile), or their data is not complete or inconsistent. A copy of the underlying data in spreadsheet format is available to our subscription clients on request.

A merger would not be a panacea for either company and carries the risk of distracting them from more urgent issues, but closer collaboration, if well managed, could help both

Closer collaboration could help NTL address some of the issues of scale now facing Flextech and improve its ability to acquire premium content, whilst helping ITV to develop a more coherent new media strategy

H3G has extended its deadline for hitting EBITDA breakeven, with this now around 12 months later than its previous forecast, we believe due to management failing to understand the extent of its churn problem 

The Zune Marketplace is no match for the iTunes Store, with a smaller repertory of music and no video to supply the Zune, since Microsoft has announced it will soon sell video for the top-end Xbox 360, around which its ‘home-entertainment’ strategy is based

We figure the costs of switching to the Zune are low, but Microsoft will be lucky to sell 1 million Zunes in the Christmas quarter – if it does, revenue will rise by less than 1%, so the Zune is of limited interest, whether successful or not

The prospect of a merger between Scottish Media Group (SMG) and UTV (formerly Ulster Television) provides exactly the positive news the commercial radio sector needs at this time. The merger would bring together two national stations, Virgin Radio and TalkSport, under the same ownership, creating opportunities to increase these stations’ audiences, grow their revenue yields, and improve profitability whilst, at the same time, reducing operational costs by combining their management and sales functions.

NTL Q2 results

20 July 2010

NTL’s Q2 results were again adversely affected by merger-related costs

Google’s phenomenal ascent is built on its domination of search, now the main growth driver of online advertising and accounting for 59% of the UK internet ad market which we estimate will be worth £2 billion this year or about 13% of total ad spend

Ofcom has reintroduced price reductions for UK mobile call termination charges, cutting 2G termination rates in real terms by between 6% and 16% over four years and introducing regulation for 3G call termination that will cut rates by almost 50% from current levels

Iliad - Destiny

20 July 2010

Iliad is among the very few European altnets that have made unbundling a profitable business, despite France's highly contested market for broadband. This report examines Iliad's current positioning in this market, and the development of the media side of the triple play to grow ARPU and differentiate the brand