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UK Mobile Consumer Trends

20 July 2010
Access report

In the attached report we are publishing the 2006 edition of our regular review of UK mobile user trends, based on a survey of 1,000 adults. We look at handset ownership, replacement trends, handset manufacturer choice, network operator choice, camera phone ownership and usage, 3G handset ownership and usage and, finally, interest in Mobile TV.

We cannot see how Phones4U can fulfil the volume requirements without significant damage to its business and competitiveness, and Vodafone may also suffer from a vengeful CPW encouraging its subscribers to churn away. Vodafone appears to not understand that it is its competitors that are driving up subsidies rather than its business partners, and is instead trying to shoot the messenger

CPW has less to lose from the weakest two operators leaving than one might think, and the continued lack of differentiation from the operators means that its core business model is still very much secure

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