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Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.

Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here.

 

Rigorous Fearless Independent

PVR+

20 July 2010

Call it the Personal Video Recorder (PVR), the Digital Video Recorder (DVR), the Digital Television Recorder (DTR), or just Armageddon brought to Madison Avenue, this machine excited curiosity and angst from the very beginning due to its destructive potential for ad avoidance. That was at the end of the last millennium, since when the TV advertising industry has learned to take a more relaxed view. Early take-up was much slower than the forecasts had suggested, and once it became possible to measure PVR use electronically, there appeared to be more live viewing and less fast-forwarding through commercials than early market research interviews of PVR owners had suggested. But, it is also clear that the PVR is changing viewing habits over time and take-up in the UK is at last starting to rocket. This report examines current market trends and the impact of the PVR on viewing habits. It also updates our forecasts from April 2006

 

 

 

UK classified advertising, which generated £4.8 billion in 2007 (26% of total UK advertising spend), could decline to £4.2 billion in 2008 and to £3.7 billion in 2009. In our view, advertisers are accelerating their shift online as a result of the economic downturn, while the property market’s steep decline depresses associated classifieds. Online has already overtaken national newspapers and magazines as classified advertising media, and looks set to rise above directories in 2008. In the near future, online will be the leading classified advertising medium, ahead of regional newspapers. The enclosed presentation updates for 2008 the information contained in Classified Advertising in the UK [2007-55]

 

 

 

The Nokia Comes With Music (CWM) service bundles a music-centric handset with an unlimited music downloads service, allowing consumers to easily take advantage of their handsets’ music functionality, and have no need for a separate iPod