The Times
8 November 2017Claire Enders was quoted in an article on the change of viewing habits, as the increasing appeal of programmes available from streaming services is shaking up the world of television. For decades, the bosses at Hollywood studio giants, including Disney, had controlled the biggest stars and had signed the fattest pay cheques in the global entertainment business. Suddenly, it was upstarts such as Netflix and Amazon that seemed to be in charge, hiring the best talent, drawing hundreds of millions of subscribers to their booming internet streaming services and making the industry dance to their tune. With consumers increasingly choosing to watch movies and television shows via on-demand streaming, often on smartphone or tablet, traditional models of advertising-funded viewing are being hit hard, forcing the industry to come up with new strategies to compete. Claire believes that Netflix is trying to cut out the studios and that this is forcing many to consider defensive mergers and acquisitions. Everybody, she said, “is thinking about how to circle the wagons”.