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Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.

Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here.

 

Rigorous Fearless Independent

European service revenue growth improved in aggregate but with traction noticeably gradual and fragile, and growth remains negative. The future of this fragile recovery is highly uncertain in the wake of a vote to take the UK out of the EU. Most economists have budgeted a slowdown in UK GDP growth, revising 2017 expectations from around 2% to near zero or below. The IMF expect 1.3% growth in 2017 (-1ppt revision) based on “limited” Brexit impact with implied potential for further downward revisions, and it has made more modest cuts to forecasts for other European markets

Mobile service revenues are susceptible to the slowdown but we believe there to be sources of resilience in the revenue stream that would temper the impact including much reduced prepay share of the base, heavily eroded ARPU differential of contract users over prepay and contract tariff value for money, bundling trends, high smartphone penetration (>64%) and data attachment rates (>75%), and 4G coverage and penetration

Following a failed acquisition of O2 in the UK, H3G have turned focus to the proposed JV merger with Wind in Italy where offered remedies are rumoured to have been found acceptable although official confirmation (pending) is only due by 8 September. These include furnishing Iliad as a replacement fourth market entrant with uncertain consequences for the Italian market

Both the commercial and BBC radio sectors generally seem to be in good shape, with radio listening also appearing robust. However, this masks a steep decline among younger adults that shows no sign of slowing down


With radio content available at the swipe of a finger, the linear schedule becomes less relevant, and the challenge broadcasters face is to create online hooks for the broadcast output


News Corp’s acquisition of TalkSPORT will open up new business opportunities as well as consumer engagement across The Sun and TalkSPORT and may prove an important milestone for the Sun brand

Google’s recent product updates and developer conference announcements aim for as many users on as many platforms and devices as possible – a return to strategic form


The company has a dual approach: using Android as a mobile trend-setter while also devising new ways for users and developers on other platforms to use Google services


The reach provided by these initiatives will help Google’s machine learning algorithms to better understand and predict user intent – the cornerstone of the company’s ad business

The success of Pokémon Go on iOS and Android has met long-held expectations for Nintendo’s potential on mobile

While buoyed by the strength of Nintendo’s intellectual property, the game’s reception also demonstrates how compelling augmented reality can be for user engagement

Would be imitators will quickly follow, but success is likely to be elusive without a close partnership with one of the leading online platforms

Adverse market trends are finally touching the iPhone, the mainstay of Apple’s business, which looks healthy in the short term but is facing substantial threats further out

In response, Apple has changed its iPhone pricing, is warming up to developers and seeks to address long-standing problems with its first-party service offerings

While some of the holes in Apple’s service suite are now being patched, the company is still playing catch-up to rivals Google and Amazon in areas like smart assistants, maps and the connected home

Online growth has opened up a new window of opportunity for production companies in short and mid form “online-first” content, with the last few years seeing a steady increase in the number of production companies entering this space 

So far, persistently low broadcaster online-first budgets and poor financial returns from video distributed online has held back growth of mid and short form video. Instead, the main growth in recent times has come from “brand” commissions 

Yet whatever the type of commission and its financial value, short and mid form commissions are eagerly sought after, whether as a potentially lucrative income stream, especially in the case of branded content, or as a calling card for long-form commissions from broadcasters and OTT players such as Netflix and Amazon

The Financial Times

11 July 2016

Douglas McCabe was quoted in an article on Rebekah Brooks and her return to head News Corp’s British newspaper operations. Last week Ms Brooks made the biggest splash since she returned last September, with News Corp’s £220m acquisition of the owners of Talksport radio. The deal followed the group’s £114m purchase of digital advertising start-up, Unruly, last autumn, 10 days after Ms Brooks’ return. Douglas said “Rebekah Brooks is bringing strategic clarity to News UK, and the integration of Talksport and greater Premier League distribution is a clear illustration of that”.

The DCMS has published the government’s response to its consultation on the balance of payments between television platforms and public service broadcasters, the so-called issue of retransmission fees

One sure outcome is that Section 73 of the Copyright, Designs and Patent Act (CPDA) 1988, which has hitherto protected cable operators (i.e. Virgin Media) from having to pay retransmission fees, is outmoded and will go

But, we now have a disconnect. The government has stated unequivocally that it expects the continuation of no net carriage payments between the licensed PSBs and the platform operators and may consider legislative changes to ensure this. And yet ITV sees the government response as a welcome first step towards their introduction

UK mobile service revenue growth marginally improved in Q1, to 0.5% from 0.3% in the previous quarter, with the market now having been stuck at a modest but positive growth level for two full years. The improvement was driven by contract ARPU growth improvements, across all of the operators, partially mitigated by a drop in contract subscriber volume growth, perhaps influenced by a weak market for new handsets

Looking forward, the competitive outlook is very uncertain; while EE is looking to increase its network lead, whether it wishes to use this to boost share or pricing is unclear, O2’s future owners may have different strategic priorities to the status quo, H3G will likely take innovative approaches, which are tautologically hard to predict, and Vodafone UK remains Vodafone’s only large European market without a scale position in consumer broadband, a situation it is likely to want to rectify in due course

While before the Brexit referendum, we would have concluded that the outlook for market-wide revenue growth was reasonably positive in spite of this, with ever-strong data volume growth contrasting with constrained spectrum supply, the extra economic uncertainty due to the referendum result puts this at least partly in doubt. The mobile market is likely to be relatively insensitive to macroeconomic conditions given its increasingly essential nature, but there is some sensitivity, particularly if population growth slows or reverses. Our base case assumption is a dip in growth of 1-2ppts in 2017 as a consequence of Brexit