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Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.

Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here.

 

Rigorous Fearless Independent

The Financial Times

17 December 2010

In an article which revealed that Jeremy Hunt, the culture secretary has told BT that the government would not provide it with a “blank cheque” (BT warned over broadband funds) the FT explained that a fund of £830m (drawn from the BBC licence fee over the next seven years) will be made available to extend the high-speed broadband network. Although the fund is open to other broadband operators, BT claims that the fund would enable it to extend its high-speed network to 90 per cent of UK homes. BT is spending £2.5bn on its network to reach two thirds of homes by 2015.

Ian Watt was asked for his view. He said that he expected BT to be the company that secures the largest portion of the £830m, partly because it was best placed to provide significant additional funds of its own to expand superfast broadband to rural areas.

The Financial Times

17 December 2010

In an article which indicated that Apple may be struggling to maintain quality control over its App Store (Japan publishers accuses of App Store of piracy, the FT revealed that the Japanese Book Publishers Association is claiming that "Apple had failed to address numerous private complaints about the handling of bootlegged works, many of which are Chinese translations".

Benedict Evans was asked for his view. He said: “From Apple’s perspective, there are 300,000 applications on the App Store and 50,000 book apps – they can’t check all of them... They have a scale problem but not a willingness problem.”

http://www.ft.com/cms/s/0/57879f8c-0793-11e0-8d80-00144feabdc0.html#axz…

The Financial Times

17 December 2010

In an article which heralded a competitive environment for data tariffs (3 unlimited data tariff challenges market) the Financial Times observed that 3, the UK's smallest mobile network operator "is seeking to double its subscriber numbers over the next five years and regards its new unlimited data tariffs as an important driver of growth".

When asked if 3’s move could enable it to poach customers from rivals, James Barford said that unlimited data tariffs were attractive to consumers, but they risked being “uneconomic” for operators if downloading surged on their networks.

http://www.ft.com/cms/s/0/40d8ffc4-0888-11e0-80d9-00144feabdc0.html#axz…

With the completion of digital switchover still on track for mid 2012, stabilisation of the main digital broadcast platforms is expected, with roughly equal numbers of subscription pay-TV and free TV homes, though with marked differences between the platforms in terms of demographic composition and the proportion of pay-TV customers

Further marked differences exist between the satellite, cable and terrestrial platforms with regard to PVR adoption, notably higher in pay-TV households where distribution can benefit from box subsidies and greater product consistency. National PVR penetration of TV homes is expected to grow from slightly below 50% in 2010 to over 70% in 2015

As DSO nears completion, the stage is set for broadband connectivity. Although household penetration of internet-enabled TV devices is expected to exceed 50% by 2015, the emergence of hybrid broadcast and broadband services is expected to proceed much more slowly, limited by a number of factors – not least the ability of service providers to monetise their non-linear on demand offerings

Since free DTT launched in 2005, Spain’s free-to-air broadcasters Telecinco and Antena3 have broadly managed to preserve audiences at group level. In 2010, they benefited from the rebound in advertising and from the withdrawal of public TV from airtime sales

By the end of 2010, Telecinco will close its acquisition of loss making competitor Cuatro. Telecinco will be able to realise some synergies, but we expect Cuatro's business model may require change to break even

Pay-TV operator Digital+ has lost 300,000 subscribers (15%) in two years, but prospects are mildly encouraging as a result of the end of the digital transition and the recession, a new three year football deal with competitor Gol TV and possible marketing initiatives by new minority shareholders Telefónica and Telecinco

BBCW is selling its portfolio of magazines. This is the first major disposal of the UK magazine marketplace since Emap sold its consumer magazines division to Bauer in December 2007, valuing the portfolio at 1.8x pro forma revenue, but we expect a lower valuation given the downgrading of the magazine marketplace

Our analysis of the portfolio suggests a mixed bag of relatively resilient adult-focused titles, while Radio Times is a significant cash cow with medium term potential from a more aggressive commercial owner. Our principal concern resides in the viability of the children’s magazine portfolio, where titles are tied to Cbeebies programming, with relatively short life cycles

Bauer is a probable favourite to buy the portfolio, assuming it is picked up by a trade buyer. A post-acquisition process of disposal of non-core assets could provide other trade players with the opportunity to scoop titles that fit well in their portfolios

Sky Songs will shutter on 7 February 2011, ending a brand extension experiment that probably cost parent BSkyB some £5 million end-to-end

A PC-based ad-free subscription service, Sky Songs failed to offer the mobility and exclusive content that music fans are most willing to pay for

Spotify’s reported 750,000 European customers as of November 2010 have moved the subscription side closer to breakeven, while the ad-supported side bleeds on

In this presentation we highlight Mediaset's star position among European FTA broadcasters, enjoying the highest share of its national advertising market (and profit margin), stable throughout digitalisation and secure for the future

Mediaset Premium, the pay-as-you-go and subscription DTT service, grew customers rapidly up to 2010, leveraging both DTT expansion and the appetite for low cost football and film programming. This hampered subscriber recruitment at satellite pay-TV operator Sky Italia, which relaunched its sales in 2010 on heavy programming in programming, set-top boxes and marketing

Sky Italia's subscriber base may be just above that of Mediaset Premium, but Sky's ARPU is 8x that of Mediaset premium, underlining the greater efficiency of the monthly subscription bundle in relation to PAYG pay-TV. Sky Italia is profitable while Mediaset Premium might just reach breakeven in 2010

Virgin Media’s recent investor day served to emphasise the potential for further growth in cash flow, with Virgin Mobile, next generation TV and Business taking more prominent roles

The new TiVo service, launched on 1 December, is impressive, but will not be available throughout the cable footprint until Q3 2011 and is more likely to help maintain the company’s differentiated position, keeping churn low and subscriber growth positive, than generate a sudden revenue boost

Management’s residential ‘quad play’ strategy of selling higher end mobile contracts to cable customers looks sound, but handset subsidies mean that the benefits will not feed through until 2012