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Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.

Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here.

 

Rigorous Fearless Independent

3G Infrastructure

20 July 2010

Estimates of the cost of building 3G networks in large European countries have tended to cluster around $5 billion per operator. This, in addition to the embarrassing large licence fees paid to governments, is acting as a drag on stock market performance.

This figure is exactly what we would have predicted based on our modelling of 3G costs contained in our June report. Sweden is nearly twice the size of the UK, and the regulator's coverage requirements are probably the strictest in Europe - in theory the whole of population has to be covered. But costs are reduced because Europolitan will share its network with the Hutchison 3G venture in all areas of the country outside the four biggest cities.

 

 

Despite the bad news it offered the markets last week, Nokia still wields massive power in the handset market. Its market share goal of 40% is well within reach. This makes mobile phones a very unusual business; with the exception of handheld electronic games, we can think of no other major hardware market that is dominated by one manufacturer to the same extent. Moreover, even though mobile phone manufacture is a huge global business, only a handful of firms can actually design and build a new handset. Sendo is a new UK company trying to break into this brutal business. Its business strategy is compellingly different; it focuses entirely on own-brand manufacturing for operators. It already has impressive technical achievements. Will it succeed? Who knows. But we think its business strategy is worth exploring.

UK regional newspapers are better positioned than most media to withstand a downturn given the existence of multiple streams of revenue (advertising, circulation) and the unique nature of local franchises.

 

However, the underlying trends are poor and likely to get worse, particularly in recruitment advertising, with greater consolidation inevitable over the medium term.

NTL's share price slide over the last few weeks has focused attention again on the prospects for UK pay-TV.

This report extends the analysis to the two largest European incumbents, France Telecom and Deutsche Telekom. We look at trends in market share, wholesale and retail pricing, and the impact of increased competition. We identify the companies' strategies in the face of these forces and show the impact of stretched balance sheets on corporate actions.

Marconi and DWDM

20 July 2010

Marconi blames reduced capital expenditure budgets for its troubles. We suspect the truth is more complex. Operators and CLECs have put a lot of optical bandwidth into Europe. This looked sensible when expected traffic growth was 100%+ a year. Now, operators see much lower demand growth, so they have little incentive to invest in Marconi's bandwidth-enhancing DWDM technologies. New investment will not come in volume until existing capacity is used. We think this will occur in late 2002, not at the turn of this year as Marconi predicts. Demand will then rise again at a healthy clip. But will Marconi be able to retain its position in Europe or will Ciena or Cisco, with their newer technologies, have captured its major customers?

We examine the impact of a potential decrease in consumers' expenditure by looking at the experience of the early 1990's recession in the UK. We put forward a simple model of how consumers' TMT expenditure might change in the event of recession in 2002.

UK B2C E-Commerce

20 July 2010

This report updates our UK E-Commerce 2000 report from December 2000 and our European B2C E-Commerce Update of April 2001. It draws mainly on data provided by the British Market Research Bureau (BMRB) collected in February 2001.

Global Handset Sales

20 July 2010

We have analysed the latest numbers from the EMC world database.  The countries covered represented 68% of year-end 2000 global subs, so are incomplete but give a fair indication of progress so far this year.  In addition to updating countries to end Q2, EMC has also made retrospective adjustments to US and China numbers (both of which make the numbers more consistent with bottom-up sources we have looked at).  The countries given partially or mostly cover Western Europe, North America and Asia Pacific, and the analysis below extrapolates the missing countries and regions.

Q1: 97m

Q2: 91m

 

DWDM in Europe

20 July 2010

This report is based on more than 40 interviews with existing online advertisers, agencies and online properties. It highlights the main barriers to growth and sets a challenging agenda for industry participants.

This is the first of a series of notes on the outlook for the core fixed-line businesses of BT and the other European incumbent telcos. In order to prepare investors for the coming rights issue we briefly consider the issues that face BT's core operations. The follow-on note will provide a more in-depth analysis.

Our main points are as follows:

NTL - A False Dawn?

20 July 2010

We look at the recent improvements in NTL performance but suggest that continued progress towards cash generation in unlikely. In our view, NTL will miss its guidance for cash flow in 2002 and 2003 by substantial amounts, making its financial position increasingly unstable. Our view is that NTL will use up its existing cash resources long before it turns cash positive. The problems are exacerbated by the large amounts of NTL's debt that need to refinanced in 2004 and 2005.

But market comments on NTL's liquidity position have not been as insightful as they might be. This is where the real attention should have been focused.