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Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.

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During these unprecedented times for our industry, our countries and the world, businesses across the UK and Ireland are making adjustments to mitigate the impact of COVID-19. We want to reassure you that Enders Analysis are actively monitoring the situation on an ongoing basis and have continuity plans in place to ensure our services remain uninterrupted. The situation is changing day-by-day, and we are rigorously following the government guidance as it is released. If you need to contact us please call 0207 851 0902 or email info@endersanalysis.com

Rigorous Fearless Independent

The letter is free to access by clicking through the title.

Quality news media is a public good, and in the extraordinary circumstances of COVID-19 the sustainability of information and news provision should be ensured at all costs

COVID-19 has given new urgency to protect the supply of local and national news. News media, perhaps particularly local news media, is a critical information service for a vulnerable population, many of whom are confined at home. In the context of the findings of the Cairncross Review, the pandemic is intensifying rather than abating the sector's decade-long commercial crisis due to a clutch of inter-related structural changes.  

Many recent initiatives – including the Cairncross Review itself, the Nesta Future News fund and the Public Interest News Foundation – rightly focused on a framework for developing long-term sustainable models for news media. Government needs to shift the focus to managing an emergency; not just for our country’s health, but our citizen’s provision of quality news and information. Right now, we need to mobilize Government funding to make quality news a public service.

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Amazon aired its first set of Premier League matches in December, with proxy figures supporting reports that it attracted up to 2 million concurrent viewers.

Amazon Prime penetration soared in Q4, backing up Amazon’s claims that record numbers of new members signed up on the first two days of its football coverage—an encouraging sign at the time of year when ecommerce spend peaks.

As long as Amazon remains principally an online retailer, bidding for premium packages of Premier League rights cannot be justified. In fact, it could retrench from Premier League football altogether after wringing out the value over three seasons.

Broadcast radio has maintained its reach and listening time over the past decade: younger people listen less than before, but this is made up for by an ageing population.

The challenges to radio come from changes in distribution technology in the home and in cars, and from product innovation in the online audio space.

Over the next few years, we predict continued stability in radio, but as technology brings it into closer competition with online audio, broadcasters will have to continue product innovation.

Dear Friends,

Like so many of you, the team at Enders Analysis has packed up its office and gone to our homes in a bid to help flatten the curve of COVID-19. Our team is agile and prepared to embrace new forms of working closely together — even as we are physically apart — to support our subscribers in scaling the challenges in front of us all.  

We have substantially adjusted our research programme in the coming weeks and months to reflect these extraordinary circumstances, to provide you with analysis and actionable insights in these most exceptional and unpredictable of times. We are conscious that the timetable could be extended considerably beyond some commentary has suggested, effectively until a vaccine is widely available...

Tom said “Assuming that Netflix gave free subs to the elderly out of the kindness of its own heart, rather than receive some sort of incentive, there would be certain costs that it would incur,” he says. “If this initiative was in some way backed by the government, it would drastically reduce the ‘support costs’ and make it even more efficient.”

He added however that if “considered a marketing expense,” it might make some sense as Netflix are “aggressively trying to expand their user base beyond those who are ready adopters."

Dixons Carphone (DC) has announced the closure of all of its standalone Carphone Warehouse stores, distributing solely through its Currys PC World stores and online going forward.

Several industry trends have led to these difficulties and DC is pivoting its strategy to better position itself for the new reality.

This move is likely to be a positive one for the mobile operators, especially H3G.

Claire said she thought that while TV advertising could suffer a 15-20% decline, a hit of that size to the overall market was unlikely due to the strength of digital, which she expected to remain in growth. "There’s no doubt that a fundamental change in consumption lasting several years is perfectly feasible."

But she added that she expected "emergency measures to be put into action very swiftly" by the government to support failing industries, meaning the economy could avoid a devastating recession.

During these unprecedented times for our industry, our countries and the world, businesses across the UK and Ireland are making adjustments to mitigate the impact of COVID-19. We want to reassure you that Enders Analysis are actively monitoring the situation on an ongoing basis and have continuity plans in place to ensure our services remain uninterrupted. The situation is changing day-by-day, and we are rigorously following the government guidance as it is released. If you need to contact us please call 0207 851 0902 or email info@endersanalysis.com

James said that the SRN has now achieved the bulk of the hard work. "There is no reason to believe that the target won't be achieved by the 2025 deadline. The biggest barrier is getting operators to agree, especially on fees and network planning, and the level of detail in the deal shows that this has happened."

He added, "What the 95% target means is that 95% of the land area of the country will have coverage from at least one mobile operator. The geographical measure is a bit of an arbitrary one, because there are a lot of areas where people don't roam or go to. It might have been better to target areas where people actually live and travel to, like roads or homes."