Joseph Teasdale was quoted in Business Insider on "Microsoft and Google will duke it out over Silicon Valley's true financial driver: ads"
10 February 2023"The risk for Google is that Bing catches up as a product, and siphons usage away," Joseph Teasdale, Enders Analysis' head of tech told Insider.
He added that Google "delivers better results for advertisers, with higher click-through rates, particularly on mobile, and it commands higher prices, suggesting a higher proportion of clicks lead to conversion, or that conversions are more measurable."