Arrived discreetly in Europe by targeting small sports and "saying that it is content to be number two", DAZN "surprised" observers in March 2021 by taking "an important position" in Italian football with Telecom Italia , believes François Godard , analyst at Enders.
“Since then, DAZN has established itself in the main markets, in particular by seizing the opportunity of partnerships with distributors such as incumbent telecom operators, who want to invest less [DAZN is allied with Telefónica in Spain, Ed], explains the analyst. In France, it would be logical for DAZN to buy BeIN, which has returned to profit since its distribution partnership with Canal+.