It comes as Times reported 8.3 million digital and print subscribers, and an ambitious goal of reaching 10 million subscribers by 2025.
According to PitchBook, The Athletic, which has more than 1.2 million subscribers, has raised around $145m (£107m) in venture funding since 2016. However, the company is yet to turn a profit, recording a $41m (£30m) loss in 2020.
François said it was nevertheless a “good move”, praising The New York Times’ shift into industry verticals.
Comparing the renowned publication to a tech company, he said: “As a tech company, they are doing what other tech companies are doing; they are buying promising young companies that will reinforce their market position.”