The Times
6 September 2017Matti Littunen was quoted in an article on the growing numbers of people using mobile devices to access social media or watch films and popular television boxed sets. Accordingly, Enders Analysis research published yesterday showed that for the first time more than half of the total number of minutes spent online by Britons is via mobile devices, with more than 36 million people spending an average of two hours accessing the internet on their phones or tablets every day. Matti said that bigger screens, the availability of faster and better connections and the rising popularity of streaming services such as Netflix and Amazon Prime were helping to drive higher levels of smartphone use. He added that the rising level of smartphone penetration was being driven further by “changing attitudes” towards banking, ecommerce and dealing with local government. Increasingly, this was encouraging people to perform everyday tasks online that previously they would have done manually. “It’s only logical that for people who don’t need a big screen, they will gradually shift towards mobile only”.