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Strong growth in the UK economy has created a very positive short term outlook for display advertising, with TV Net Advertising Revenues (NAR) expected to increase by 5% in 2014.

That bright prospect is nonetheless overshadowed by online video advertising, where 2014 is expected to add almost £200 million to the estimated £300 million spent in 2013. YouTube is leading the way, but the TV broadcasters also stand to benefit.

All the indicators point to yet more rapid growth in online video advertising over the next three to five years. So far it has had little apparent impact on TV NAR, but this should change from 2015 as TV and online video become more closely meshed.

The latest vision of Sky Europe under discussion between 21st Century Fox and BSkyB has 21st Century Fox maintaining its share in BSkyB at 39%, while BSkyB buys out 21st Century Fox’s interests in Sky Deutschland and Sky Italia

Agreeing the right price will be complicated by the contrasting fortunes of Sky Deutschland, which is enjoying a sustainable boom, and Sky Italia, which, although well run, is holding on to marginal profits in Europe’s most inflated football rights market and in a structurally stagnant and weak economic climate

Today, there appear only modest operating efficiencies to be gained from bonding the three Skys into Sky Europe; however, centralised content and service strategies may become much more important in coming years in an increasingly scale-driven European marketplace

Vodafone Europe’s service revenue growth improved by 1.1ppts to -8.5% in the March quarter, but this was all driven by a waning regulatory impact, with underlying growth nudging down slightly

The company’s service revenue growth improved a fraction more than its competitors, but it has barely narrowed the substantial gap, and contract net adds share fell after three consecutive quarters of improvement

Hopes for a recovery in underlying growth still centre on M&A, with EC decisions due in June, and on the Project Spring investment paying off, but this is unlikely to result in improved financial metrics for a year at least

In Q1 2014 Sky has reaped the rewards of its marketing strategy focused on high quality longer term subscribers with churn hitting a record low, sustaining net adds, while ARPU growth remains healthy However we perceive no change in the underlying trend: Sky’s profitability should rise smoothly towards an EBITDA margin approaching 20% in fiscal 2017 – the last year of the current Bundesliga contract In a market slow to adopt digital innovations Sky is comfortably ahead of the competition – even if trailing international peers. Its long term success will depend on its ability to build on its distinctiveness through its innovative user interface, on demand offering and original as well as exclusive content

TalkTalk achieved solid broadband net adds, accelerating TV net adds and 5% revenue growth in the March quarter, and a significant price rise in April/May should support this level going forward

EBITDA is still suffering from set-top box subsidies, but the company is confident in significant expansion going forwards

Mass market adoption of fibre remains the biggest risk to TalkTalk as a discount brand, but for the moment this is not happening within its base, and TV could help it escape this niche

BT had a solid Q4, with a continuing improvement in BT Consumer metrics and revenue growth the highlight, mitigated by weaknesses at BT Business and Wholesale

Overall Group revenue growth was positive again at 1%, and EBITDA growth of 2% would have been much higher had it not been for the impact of BT Sport

Despite revenue growth now being firmly positive, BT has only nudged up its guidance for 2014/15 and 2015/16, with the costs of BT Sport broadly counteracting progress with cost cutting