In this presentation we show our analysis of revenue growth trends for mobile operators in the top five European markets (UK, Germany, France, Italy and Spain). The historical analysis is based on the published results of the operators, although they include our estimates where their data is inconsistent or not complete. A copy of the underlying data in spreadsheet format is available to our subscription clients on request
Homepage
Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.
Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here.
UK mobile revenue growth was steady in Q4 at -3.9%, only a fractional drop from -3.8% in the previous quarter, with underlying growth unchanged, and contract subscriber growth and ARPU trends also unwavering, though the market solidity masked more dramatic developments in service offerings with the launch of the new EE umbrella brand and its 4G service
With the 4G spectrum auction now concluded, we can expect Vodafone and O2 to launch 4G services in the summer and H3G in the autumn; EE is looking to stay one step ahead with its recently announced speed doubling, and the intensity of marketing around 4G may even help its own service
While 4G will provide the talking points, actual financial results in 2013 will depend more on 3G base level pricing remaining firm; the signs so far are positive, with O2 having nudged up its core pricing, and mid-contract price increases scheduled by O2 and EE
Cover prices: the old new model
16 April 2013News International’s decision to raise the price of the Sun on Sunday is partly a result of it being seriously under-priced since launch and partly a signal of a broader strategic focus at News International and press generally
With digital revenues not scaling as publishers had hoped and with print advertising continuing its structural decline, newspaper and magazine publishers are finding success with the oldest trick in the book: increasing cover prices to drive up income
Publishers are realising that circulation decline is accelerating anyway and price increases appear to constitute only a marginal additional loss. It no longer makes sense to undervalue the product
Facebook Home and mobile
10 April 2013Facebook has announced Home, an Android app that takes control of your phone, replaces the home screen with your Facebook newsfeed and relegates any competing social services to, it hopes, an afterthought.
At launch, Home will be available to at most 20% of Facebook’s mobile base. It is an interesting tool to lock in core users and drive up their engagement, but can only be part of Facebook’s mobile strategy.
Facebook has strong mobile user and revenue growth, but has not ‘won’ social on mobile as it has on the desktop, and competing services have drawn hundreds of millions of users. It is not yet clear Facebook will win, or even that there will be a single big winner.
The ITV merger ten years on
9 April 2013In 2003, the Competition Commission imposed the CRR remedy as a condition of the proposed merger of Carlton and Granada to allay advertiser fears that the new ITV plc would use its market power to leverage higher airtime prices on ITV1 CRR made it possible to stop the ITV1 premium from rising and yet the ITV1 premium has risen almost without a blip since 2003. This note asks why The answer it seems has less to do with the negotiating muscle of ITV Sales than with the enduring USP and relative inelasticity of demand for ITV1 airtime and demand elasticity for the rest, while CRR has become increasingly irrelevant
Future for online news: regulation?
9 April 2013The phone hacking scandal showed the necessary ingredients for journalistic abuses to occur. In a world of online news, greater commercial pressures mean that, if anything, they will increase
The internet will also diminish plurality among major news providers and make abuses harder to correct, increasing the need to prevent them in the first place
It is often argued that attempts to regulate the internet will either fail or be actively harmful. We argue that regulation focused on major online news providers could be a limited success
The Financial Times
8 April 2013Benedict Evans was quoted in article discussing Facebook's mobile strategy. "On the desktop, nobody will come along and do to Facebook what Facebook did to MySpace," he said.
“On mobile, that isn’t the case at all. They, like everyone else, are experimenting to work it out. It’s not clear what the right social experience is [on smartphones].”
National newspapers: print and digital audiences
3 April 2013Last month saw the fourth release of NRS PADD, a fusion of NRS and comScore data, which provides the first industry-wide, cross-platform (print and PC) data set on newspaper brand readership. It was the first release to use full year print readership data
The data is timely, as two sector-leading brands (the Daily Telegraph and the Sun) announced in late March 2013 that they would begin charging for digital access. These announcements signal a strategic shift away from a 15 year commitment to digital advertising as the sole source of digital revenues, and consequently, to digital audience scale
This report illustrates NRS PADD audience data and makes some key observations about the varying success with which newspapers have built online audiences
Future for online news: digital services
3 April 2013Digital disruption is causing the decline and fall of print media, but the new online landscape is not settled. Not all newspapers will survive the transition to digital
So far, most newspaper brands (at least in the UK) have chosen to remain free online, relying on advertising revenue. Recent announcements at the Telegraph Media Group, News International and elsewhere indicate this is changing
While a handful of global news sites that achieve huge scale could remain free, many services will have to charge consumers for access