The Financial Times
21 January 2011Research published by Enders Analysis on the growth of mobile advertising was featured prominently by the Financial Times (UK mobile phone ads set for rapid growth). Emphasising the potential for rapid take-off, Enders Analysis concluded that “The difference now is that the explosion in smartphone sales and even faster growth in mobile internet usage is driving commensurate growth in advertising inventory”, and predicted that mobile advertising will make up 4 per cent of the total online ad market in 2011, reaching 9.5 per cent by 2015.