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Enders Analysis provides a subscription research service covering the media, entertainment, mobile and fixed telecommunications industries in Europe, with a special focus on new technologies and media.
Our research is independent and evidence-based, covering all sides of the market: consumers, leading companies, industry trends, forecasts and public policy & regulation. A complete list of our research can be found here.
Football rights tracker: Incumbents pay less for longer cycles
18 January 2024The value of the domestic rights of major European leagues is falling due to the declining competitive intensity between broadcasters.
The Premier League’s new rights deal extends its lead, while Serie A faces a 10% fall in revenue next season and Ligue 1 struggles to get a flat fee.
Sky and DAZN have cemented their status as Europe’s top football broadcasters. Amazon has refocused to one game per week.
Enders Analysis was mentioned in The Telegraph on "How Rupert Murdoch’s TalkTV is losing the ratings war with GB News"
17 January 2024Enders Analysis wrote in a note: “Despite recent reports that News UK wants to make TalkTV less reliant on Piers Morgan, its viewing is noticeably more concentrated around its star man and peak hours than GB News’.”
François Godard was quoted in The Telegraph on ‘It will come under one umbrella, like Coca-Cola’: Inside CVC’s vision for growing rugby
17 January 2024CVC’s proposition is that such a market also exists for rugby supporters and a broadcaster will be willing to pay a significant premium for exclusivity for a long-term period. According to Francois Godard, a media analyst at Enders Analysis, this will then create a symbiotic relationship between the broadcaster and the sport, in much the same way that Sky Sports has helped to propel the Premier League to its current stratospheric heights. “You need broadcasters to invest in the sport,” Godard said. “If you have a three-year contract then it is like having a three-year flat rental. Are you going to spend money on the apartment? No. If you have a 12-year contract then you are going to take a lot better care of it.”
Alice Enders was quoted in The Media Leader on Big Tech job cuts represent ‘strategic’ move
16 January 2024For Alice Enders, head of research at Enders Analysis, these recent announcements were different to those in previous years.
She said: “The primary reasons for this round of cuts by Big Tech are strategic rather than cost-cutting. Google, for example, is reorienting its operations towards AI tools for advertisers and that requires a specific set of skills in its operations.
“And [it is] reducing or indeed eliminating non-strategic operations, such as resources occupied by the Voice Assistant or AR, which were all the rage a while ago. Amazon also cut its Voice Assistant investment, for example.”
However, Enders stressed it was not “the same driver” for job cuts in the case of every company.
François Godard was quoted in The Telegraph on ‘They saved the Premiership’: Behind CVC’s five years in rugby
16 January 2024More problematic was how few strings were attached to how the Premiership clubs spent their windfall. This directly influenced CVC’s subsequent moves into La Liga and Ligue 1 in Spain and France, according to Francois Godard, a media analyst at Enders Media.
“The mistake they made was not to control their spending,” Godard said. “They invested in these leagues but they did not have any commitments in contract terms on what the clubs could do with the liquidity. As a result, the clubs spend a lot on players as opposed to investing in their stadium, branding, infrastructure, digital services. As a result, the football clubs in France and Spain are committed to spending around 70 per cent of their liquidity on infrastructure.”
UK national news industry - Green shoots of recovery
16 January 2024The quest for sustainability in the UK national news industry is gaining ground, thanks to digital growth offsetting relentless print decline. The challenge of the print-to-digital transition has not faded, however, amidst the oncoming cliff-edge for print.
Nationals choosing the path of the walled garden on digital have out-performed those in pursuit of the ad-supported mass-market audience, whose ad yield per user is being compressed by more efficient scale platforms and the end of tracking technology.
Despite the challenges facing the news industry, the beacon of light shone by professional journalism has never been more important to humanity, to combat disinformation and misinformation on the internet, which Gen AI tools will only exacerbate.
Trade book pricing: Balancing the Books
15 January 2024Book pricing has stagnated over the past two decades, leading to severe real-term declines in price per book. Nominal prices are now on the rise, but they are still swamped by inflation, and there is no prospect of them catching up to where they were.
The cost to produce books has been hit by many of the same inflationary conditions affecting companies (and people) across the board, leading to tough conditions at publishers, particularly small ones.
Fortunately, books offer many ways for publishers to price discriminate, charging more to price-insensitive, motivated readers.
Tom Harrington was quoted in The Telegraph on "The Tina Fey effect: how the original Mean Girl made comedy smarter"
12 January 2024“She’s closer to the creative process than the really big TV producers like Shonda Rhimes and Ryan Murphy, which may be a product of the fact that she appears in most of the shows she produces,” says Tom Harrington, analyst at Enders Analysis.
“Her output deal with NBCU means she is more than an actor/writer who moves from project to project. She is linked to Lorne Michaels, but she’s far beyond other ex-SNL stars that leave, have a Lorne-produced film and then go back to a career of a jobbing comedic actor. Indeed, she tipped as his successor which would make her one of the most powerful women in comedy.”