the Times
5 August 2013Toby Syfret was quoted in an article discussing the impact of BT Sport, the new sports channel offered by BT. “It’s not too exciting yet as none of their jewels have come out yet,” he said. He argued that BT must create content to run alongside the live rights to justify the large amount BT has spent expanding into sports broadcasting. “It is vital that they create something that is not just reliant on games and that will push up the cost”.