“I think print will outlast me and you,” she says. “If you look at your Enders Analysis or whatever they’ll tell you the same thing.”

Advertising revenue is expected to stabilise in 2024, which an Enders Analysis report said will provide a more stable planning base.

“Recent volatility has tested the broadcaster’s flexibility and proactiveness, above its competitors who are more insulated,” wrote analysts at Enders.

Enders pointed out other issues for Channel 4, including a “quantifiable drop” in the relative success of programming compared to pre-Covid-19 and a continued loss of broadcast viewing share among 16-34-year-olds.

“The worry for Character.ai is the things it is doing can easily be replicated by big tech firms with financial firepower and huge global reach,” said Jamie MacEwan, an analyst at Enders Analysis. “Those star founders were its biggest selling point in the industry, I’m not sure if without them it can pretend to hold on to a technological edge.”

“The DPC’s decision when announced could heap political pressure on TikTok,” said Jamie MacEwan, a senior research analyst at Enders Analysis, a London-based research firm.

Measures could include requiring further commitments from TikTok to open European data centers for storing its user data locally.

Still, “unless there are any truly explosive revelations, tensions will be resolved along technical lines rather than through calls for a ban,” he said.

“The volume of true crime surely asks for that,” says Tom Harrington, Head of Television at Enders Analysis. “With the coming of the streamers, every crime that’s happened has a documentary now and it’s sort of like… I guess you have to stand out.”

Telefónica’s innovation can be directly relevant to the media sector — it owns Spanish pay TV and SVOD operator Movistar Plus+, Europe’s largest film and TV investor among telcos. But it will play out over a far wider scale. The focus at Barcelona’s Mobile World Congress was largely on gaining cost efficiencies in mobile operators complex systems, observes James Barford of London-based research company Enders Analysis.

“You can make an enormous amount of money from a kids TV show and it can be more successful than almost any other large format,” agrees Tom Harrington, analyst at Enders Analysis. “It travels well, language can change easily, there’s a new audience every couple of years and lots of merch opportunities. But to get commissioned in the first place is very difficult. In the UK there’s so many limits on what ads you can put around it so there’s no demand from advertisers and it’s not a good business for commercial broadcasters.”

“Dollar signs start flashing when we talk about search because of Google’s almost $200 billion in search revenues. But it’s very tricky to take share of that market, as Bing knows all too well,” Jamie MacEwan, senior media analyst at Enders Analysis, explained.

“The Observer is already closer to a premium news and culture magazine than an all-encompassing newspaper,” says Douglas McCabe, the chief executive of Enders Analysis.

As Jamie MacEwan, who covers tech for Enders Analysis, puts it: “The idea of seamlessly blending entertainment and productivity into the world is exciting. But still theoretical, as manufacturers have a mountain to climb first. You need an affordable, lightweight device that’s comfortable to wear but has decent battery life, compelling applications and a good enough display to be truly usable.

“These glasses simply don’t do enough to change the world. But they are closer to the form factor and pricing that will sell AR than Apple's headset."