BT Next Generation Access: a one billion pound toe in the water

20 July 2010

BT’s announcement of a project to extend fibre beyond the exchange for some existing homes as well as newly built ones is good PR, a useful regulatory gambit, and offers the prospect of regaining some initiative from unbundlers and Virgin Media at the wholesale and retail levels respectively

Recent reports

Roblox levels up: Entertainment, brands, and superfans are the new targets

8 January 2025

Roblox’s rapid redirection towards attracting brands and advertisers with new tools, including programmatic advertising, is a savvy and ultimately necessary strategy to position the company as a global platform for games and entertainment IP

Roblox will comfortably hit 100 million DAUs in 2025, as growth rates begin to run upwards of 25%, aided by aggressive geographic expansion. New content partnerships could accelerate it faster

For TV and film marketers, led by Netflix, Roblox is becoming a default option for immersive experiences and games, while actively avoiding indirect support for Disney through Fortnite

Access report

Classified advertising: Online 'one-stop' shops

7 January 2025

Classified advertising is estimated to have grown circa 7% in the UK in 2024, and forecast to grow 4% in 2025. Specialist platforms own these marketplaces, with both consumer and industry network effects the driving force behind platform strength

Online platforms are gradually becoming vertical-specific search providers, with dominant players Rightmove and Auto Trader looking for further growth through integrations up and down their respective value chains

The properties vertical is bouncing back as buyers adjust to ‘higher for longer’ interest rates, while recruitment sees ongoing polarisation amidst ongoing uptake of employer-facing AI. Autos, insulated from interest rates, grapples with the looming sector shift of EV quotas

Access report

Consumer Magazines: Entering the AI era

5 January 2025

Consumer, passion, and specialist publishing is developing business confidence: the industry now has a strategic clarity it has not collectively enjoyed over the last 15-20 years of scattered online traffic-based tactics

Audience payments are now being directly associated with outcomes, benefits and utility—publishers are adopting a collaborative product approach rather than a genius content mindset

AI experimentation is relatively nascent, but 2025 will be a game-changing year for production efficiencies and new product development. Given the print retail and advertising trends and risks, such opportunities cannot come too soon

Access report