Compared to other sectors, books have seen real-term declines in the average selling price since the mid-2000s. If books had maintained pricing parity, the average selling price in 2023 would have been £12.11
The book-to-screen pipeline will likely remain strong despite the streaming content slowdown. Of the top 250 Netflix shows in 2023, 18% were based on books, and these shows accounted for an even larger share of watch time (21%)
In the online world, YouTube, TikTok and Reddit have supplanted the author interview in a bookshop or magazine reviews as vehicles for discovery, while the greatest risk associated with Spotify is that they lose interest (and investment) in the audiobook world entirely