Magazine sector update: tough times

13 September 2010

UK consumer magazines continue to be squeezed by every consumption, technology and market trend, yet we believe the sector, while rebasing in scale, continues to offer unique attributes as a media experience for consumers and marketers

Circulations are falling, and in the context of digital media usage leading titles in each magazine genre are not just typically gaining market share, but emerging as the only ‘must have’ brand for consumers and advertisers

Publishers with multiple titles in mid-table positions may be able to draw short-term margin from some of them, but long-term investment plays increasingly need to be at the top of the pile

Recent reports