Mail and Mirror to gain share as World ends

13 July 2011

The closure of the News of the World will see Sunday national press circulation decline by nearly 1.8 million copies per week, taking it to little more than half its level in 2000

All titles will gain market share of circulation as a result, and we anticipate additional market share gains for the Mail on Sunday and Sunday Mirror, to more than 30% and nearly 20%, respectively

In the context of the decision to withdraw the bid for BSkyB, News Corp will consider all its options, either expanding its presence through a Sun on Sunday, or retreating altogether from the UK newspaper market

Recent reports

AI in the newsroom: Moving past risky efficiencies

10 October 2024

UK news publishers are experimenting with generative AI to realise newsroom efficiencies. Different businesses see a different balance of risk and reward: some eager locals are already using it for newsgathering and content creation, while quality nationals hold back from reader-facing uses.

Publishers must protect the integrity of their content. Beyond hallucinations, overuse of generative AI carries the longer-term commercial and reputational risk of losing what makes a news product distinctive.

Far less certain is the role of generative AI in delivering the holy grail of higher revenues. New product offerings could be more of an opportunity for businesses that rely on subscribers than those that are ad-supported.

Access report

Channel 4: Looking for stability

8 October 2024

2023 was a challenge for Channel 4: with the advertising market failing to recover after a difficult start, the unpredictability led to an unexpected YoY drop in content expenditure

In 2024, advertising revenue is expected to be flat, which provides a more stable planning base. Recent volatility has tested the broadcaster’s flexibility and proactiveness, above its competitors who are more insulated

To that end, Channel 4’s process of diversifying its business—the difficulties of 2023 show that it needs to be supported in these endeavours if the sector wants a consistent return of benefits

Access report

Broadcast transition to IP: Accelerating, but a long way to go on DTT

1 October 2024

Broadcasters are accelerating their transformation into digital-first businesses. We estimate that 17% of broadcasters' viewing on the TV set will have been delivered by IP this year.

FTA platforms have a more complex migration pathway to IP than pay-TV. Given the existing strength of DTT, and its older demographic profile, DTT will account for more broadcaster viewing hours than satellite/cable combined by 2029.

By 2040, we estimate that half of all broadcaster viewing will be via IP, with broadcast delivery remaining strong due to the live schedule.

Access report