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Netflix Q4 2021: Less certainty and no longer ‘cheap’

21 January 2022
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Although Q4 net additions were on target and on par with past years, Netflix has forecast very low global subscriber growth for Q1 (2.5 million)—this would be the smallest number of additions in that quarter since the company launched a streaming-only plan over a decade ago

New US price rises will once again prove that consumers value the service and its content but, by stealth, SVOD is no longer 'cheap'

January 2022 is a decade since Netflix launched in the UK. The pace of the change in the local sector that it drives and rides is astounding, and while its efforts to embrace industry responsibility are noticeable, more will be continually asked of it

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Netflix Q3 2021: Success brings new responsibilities

20 October 2021

Netflix has moved into the third stage of its COVID narrative, with growth back and residual benefits from lockdown banked

Squid Game proves that the Netflix UI can set the zeitgeist but with that power comes sobering responsibilities, such as increased regulatory obligations and an understanding that internal issues have the potential to become very public problems

With subscriber growth no longer the most effective story to emphasise in maturing markets, it appears that a shift in narrative from subscriber adds to engagement has begun

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Netflix: 200 million subs with cash piling up

20 January 2021

Netflix believes that it no longer needs to raise external financing for its day-to-day operations. This has come quicker than expected—a product of the pandemic, fuelled by an extra $4.8 billion in streaming revenue (+24% on 2019) and aided by the production shutdown and proportionally lower marketing spend

Baked into Netflix’s confidence for the future is the knowledge that the pandemic has allowed greater exploitation of price rises, given the residual lower churn

While Disney+’s content slate is impressive, Netflix has countered it with breadth alongside scale and a massive 2021 film schedule that given it is not geared for the box office, will be a more diverse offering than that of the major studios

Access report

  • Netflix Q3 2021: Success brings new responsibilities

    20 October 2021

    Netflix has moved into the third stage of its COVID narrative, with growth back and residual benefits from lockdown banked

    Squid Game proves that the Netflix UI can set the zeitgeist but with that power comes sobering responsibilities, such as increased regulatory obligations and an understanding that internal issues have the potential to become very public problems

    With subscriber growth no longer the most effective story to emphasise in maturing markets, it appears that a shift in narrative from subscriber adds to engagement has begun

    Access report

  • Netflix: 200 million subs with cash piling up

    20 January 2021

    Netflix believes that it no longer needs to raise external financing for its day-to-day operations. This has come quicker than expected—a product of the pandemic, fuelled by an extra $4.8 billion in streaming revenue (+24% on 2019) and aided by the production shutdown and proportionally lower marketing spend

    Baked into Netflix’s confidence for the future is the knowledge that the pandemic has allowed greater exploitation of price rises, given the residual lower churn

    While Disney+’s content slate is impressive, Netflix has countered it with breadth alongside scale and a massive 2021 film schedule that given it is not geared for the box office, will be a more diverse offering than that of the major studios

    Access report