Poor ratings exacerbate commercial radio woes

20 July 2010

The latest RAJAR radio data (Q2 2006) delivered further bad news to the commercial radio sector, whose audience share has fallen year-on-year in all but four quarters of the last eight years to the benefit of the BBC. Commercial stations’ share of listening has dropped from a peak of 51% in Q2 1998 to below 43% this year, a level last witnessed in 1993. In the intervening thirteen years, commercial radio has launched one national and 124 local analogue stations, as well as 163 digital stations, although this unprecedented growth in supply has apparently failed to stimulate any long-term gains in share.

Market leaders Orange and Free increased their DSL retail market shares, while (newly IPOed) Neuf just managed to hold its retail market share (including AOL FR), while that of smaller ISPs (as a group) declined

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