Regional and local press: 2013 sector update

1 August 2013

Regional and local newspaper circulation decline continues to accelerate as consumer demand erodes, especially among daily titles in large towns and cities where readers are younger

Publishers are successfully mitigating circulation revenue decline through aggressive cover price rises but are unable to push up advertising yields in a market where print is considered to be grossly overvalued – especially by national advertisers

The promise of a truly digital future remains unfulfilled. The digital classifieds market has largely been won by internet specialists and the local advertising market is becoming hotly contested, not least by Facebook, as mobile traffic rises

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