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UK Champions League rights 2024-27: BT Sport on pole

9 June 2022
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The tender for UK rights to the revamped Champions League (CL) and Europa League is now underway. The incumbent, BT Sport, is likely to want to retain full rights and we would expect it to be prepared to pay a flat-to-modest increase

English clubs' recent strong performance in the Champions League may make the rights seem better value, but this won't necessarily translate to inflation going forward

Amazon and DAZN may be interested, but disciplined bidders are unlikely to push up prices

 

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Restyled Champions League 2024-27 tender kicks off: UEFA plays footsie with Amazon

7 June 2022

With more clubs, more games and no long Christmas break, the revamped Champions League (CL) will test its value to broadcasters with a tender that has just been released in France, over two years before the cycle begins

UEFA is banking on the rivalry between Canal+/BeIN, the ongoing rights-holders, and Amazon, broadcaster of Ligue 1 in France, and of the CL in Germany and Italy

Prime’s economics point to Amazon sticking to cautious, ‘value’-driven bidding in France. It could expand its limited sports line up in the UK and Spain with the CL, but only if current licensees BT/Warner Bros. Discovery and Telefónica take a step back from 100% coverage

Access report

  • Restyled Champions League 2024-27 tender kicks off: UEFA plays footsie with Amazon

    7 June 2022

    With more clubs, more games and no long Christmas break, the revamped Champions League (CL) will test its value to broadcasters with a tender that has just been released in France, over two years before the cycle begins

    UEFA is banking on the rivalry between Canal+/BeIN, the ongoing rights-holders, and Amazon, broadcaster of Ligue 1 in France, and of the CL in Germany and Italy

    Prime’s economics point to Amazon sticking to cautious, ‘value’-driven bidding in France. It could expand its limited sports line up in the UK and Spain with the CL, but only if current licensees BT/Warner Bros. Discovery and Telefónica take a step back from 100% coverage

    Access report