UK consumer magazines: digital and innovation
In second of a two part report examining the current state of the UK consumer magazines sector we focus on magazine brands’ prospects in the rapidly evolving digital and mobile landscape.
Mobile presents a particularly fundamental challenge to magazines, but should also act as a spur for publisher innovation; we assess the degree of digital engagement from publishers thus far and consider the risks in ecommerce and opportunities in video.
We look in detail at Good Housekeeping’s digital transformation strategy to be rolled out in the second half of 2014, which combines digital utility solutions with bold innovations in its heritage brand. More publisher experimentation is a pressing necessity; the industry appears to have stalled on digital innovation and new competitors such as Houzz and Wiggle are occupying the digital ground in traditional magazine territory.