UK economic outlook: The V-shaped recovery turns W
GDP growth slowed in August (+2.1%) from July (+6.4%), despite the boost to the hospitality sector from Eat Out to Help Out, while work from home (WFH) guidance remained in place for professional services.
WFH is providing resilience to B2B service verticals, thanks to the UK’s digital capabilities, while decimating B2C businesses, whose resilience is threatened as loan and furlough support programmes wind down. Rising unemployment casts a pall over consumer demand in the first winter of the pandemic.
Online continues to power retail sales, as consumers replace out-of-home with in-home activities. Online grocery sales have leapt to 10% of all grocery sales—double the pre-pandemic levels.
Related reports
Coronavirus and the UK economy: Unprecedented crisis
25 March 2020To fight against the UK’s incipient pandemic, a full lockdown is in place for all but essential workers in healthcare, telecoms, food, utilities and banks
Households have cut expenditure on all out-of-home categories from transport to entertainment and shopping (apart from food), and a tsunami of insolvencies beckons. Advertising is in disarray as consumers pull spending for the foreseeable future
The Chancellor’s measures of mitigation aim to preserve businesses until the crisis ends. Wage aid will keep furloughed workers paid, although mass unemployment and recession appear inevitable
Retail sales in April, the first full month of lockdown in the UK, declined a massive 18% in volume, excluding fuels. As shops open, retail will rise month-on-month, but continue to decline year-on-year as the level of retail remains durably impacted by recession.
Online soared to 30% of retail sales in April, up from 22% in March. The share of online will retreat in the second half of the year as lockdown eases and expenditure returns to the high street, but it will still claim 25-27% of retail sales excluding fuels in 2020, up from 19% in 2019.
COVID-19 is accelerating a significant consumer shift to online, and is bringing to a head the crisis of physical retail sales, setting the stage for paradigm shift.
Pandemic economy: The uncertain road ahead
15 June 2020In April, the first full month of lockdown, UK’s GDP fell by -20.4% month-on-month, the steepest decline on record, with further reduction expected in May. On 15 June, some non-essential premises re-open, but activity for the rest of the year will be depressed by social distancing—the UK’s recession in 2020 is certain to be the steepest on record
The UK’s furlough scheme avoided the massive loss of jobs and supported worker incomes. A steep rise in the unemployment rate is expected when furlough ends in the autumn, judging by the US experience
The UK’s recession is in step with its equally impaired trading partners, melting the UK’s trade. The UK must also contend with the economic impact of the exit from the Single Market transition, as of 2021
Surging online retail: Record growth during lockdown
2 September 2020Over Q2, the value of online sales (excl. fuel) grew by 55%, whilst offline sales (excl. fuel) declined by 22%. Three months of lockdown has accelerated ecommerce by four years and households will spend more than ever before online, post-lockdown.
The rapid shift to ecommerce poses lofty challenges to UK retailers who have historically been timid in their approach to ecommerce. Integration between sales channels will become more important than ever before, but very few have managed to perfect this approach.
As more retail activity takes place online, ad products from the likes of Google, Amazon and Facebook stand to benefit greatly, pulling spend from other ad and marketing budgets that were aimed at driving in-store behaviours.
Coronavirus and the UK economy: Unprecedented crisis
25 March 2020To fight against the UK’s incipient pandemic, a full lockdown is in place for all but essential workers in healthcare, telecoms, food, utilities and banks
Households have cut expenditure on all out-of-home categories from transport to entertainment and shopping (apart from food), and a tsunami of insolvencies beckons. Advertising is in disarray as consumers pull spending for the foreseeable future
The Chancellor’s measures of mitigation aim to preserve businesses until the crisis ends. Wage aid will keep furloughed workers paid, although mass unemployment and recession appear inevitable
Retail sales in April, the first full month of lockdown in the UK, declined a massive 18% in volume, excluding fuels. As shops open, retail will rise month-on-month, but continue to decline year-on-year as the level of retail remains durably impacted by recession.
Online soared to 30% of retail sales in April, up from 22% in March. The share of online will retreat in the second half of the year as lockdown eases and expenditure returns to the high street, but it will still claim 25-27% of retail sales excluding fuels in 2020, up from 19% in 2019.
COVID-19 is accelerating a significant consumer shift to online, and is bringing to a head the crisis of physical retail sales, setting the stage for paradigm shift.
Pandemic economy: The uncertain road ahead
15 June 2020In April, the first full month of lockdown, UK’s GDP fell by -20.4% month-on-month, the steepest decline on record, with further reduction expected in May. On 15 June, some non-essential premises re-open, but activity for the rest of the year will be depressed by social distancing—the UK’s recession in 2020 is certain to be the steepest on record
The UK’s furlough scheme avoided the massive loss of jobs and supported worker incomes. A steep rise in the unemployment rate is expected when furlough ends in the autumn, judging by the US experience
The UK’s recession is in step with its equally impaired trading partners, melting the UK’s trade. The UK must also contend with the economic impact of the exit from the Single Market transition, as of 2021
Surging online retail: Record growth during lockdown
2 September 2020Over Q2, the value of online sales (excl. fuel) grew by 55%, whilst offline sales (excl. fuel) declined by 22%. Three months of lockdown has accelerated ecommerce by four years and households will spend more than ever before online, post-lockdown.
The rapid shift to ecommerce poses lofty challenges to UK retailers who have historically been timid in their approach to ecommerce. Integration between sales channels will become more important than ever before, but very few have managed to perfect this approach.
As more retail activity takes place online, ad products from the likes of Google, Amazon and Facebook stand to benefit greatly, pulling spend from other ad and marketing budgets that were aimed at driving in-store behaviours.