UK internet travel market
This presentation details our assessment of the UK travel market to 2015, covering the package holiday, flight, accommodation and cruise sectors. UK consumer spending on holidays has been hit hard by the recession, but should bounce back as household finances recover, though the macro risk is still on the downside. We project that the internet will account for 60% of bookings by 2015, up from 45% in 2010, with growth fuelled by increased bargain hunting, as well as improving choice and functionality. Suppliers will continue to generate the lion’s share of internet sales, but online travel agents will take share, particularly for accommodation, which remains highly fragmented. New devices such as tablets and smartphones will increasingly be used to book and manage consumer travel, though the potential for incremental sales seems limited.