The enclosed presentation updates our latest UK TV and display media advertising figures to reflect the dramatic downgrading of the state of the UK economy in recent weeks and days, ending talk of a shallow and short recession. Our central case assumption is of a 2% real GDP decline in 2009, led by a consumption decline of 3%, but we recognise that the UK economy has entered a long and uncertain period of adjustment, with few historical parallels, which will require constant updating of our forecasts as it evolves. On our central case, total UK advertising will be down almost 5% in 2008 to £16.8 billion, with a further decline of 12% in 2009. The declines for display advertising are sharper, and will accelerate the structural changes taking place in the UK media landscape mainly due to the shift to the internet

 

This presentation on the French pay-TV market covers the principal recent developments on that market and the positioning of suppliers, including Vivendi's Canal+, France Télécom's Orange, Numericable and alnets Iliad and SFR. French TV homes are rapidly switching over to 'free' multichannel TV services, but the upside for premium subscriptions is modest. To maintain positioning as the dominant premium content provider, Canal+ is both improving the user experience of its core DTH subscribers (e.g. the new Le Cube), and widening its partnerships with network operators to offer on-demand to Canal+ subscribers. Orange is one significant exception, due to the rivalry initiated by the launch of Orange TV pay services in July 2008. This rivalry was a factor in lower subscription levels for Canal+ in Q3 2008, down to 10.41 million, in addition to the ongoing lure of free, plus the economic downturn and credit crunch. The target of 11.5 million subscriptions by 2011 looks out of reach (Orange Threat to Canal+ Targets [2008-24])

 

This report examines the role of local commercial media in supplying the information needs of the UK’s many communities, in the context of the BBC’s ‘Local Video’ plans to add video to its local online services. Unlike the BBC services, which are publicly funded, regional and local commercial media must cover their costs from revenue earned from circulation and advertising. On top of the structural shift to the internet of media consumption and advertising, their business models are severely stressed by the ongoing recession, which will only widen the gap between the BBC’s revenues and that of commercial media. The BBC Trust’s decision on the local video plans will be a game-changer for local commercial media in the UK

Vodafone’s European organic service revenue growth dropped again in the September quarter, to -1.3%, and we estimate that it continues to underperform its competitors’ growth by two percentage points, thus losing market share. Margins also fell, as the company’s cost reduction measures continue to fail to stop costs rising

Another robust set of subscriber KPIs provides little indication of the economic downturn taking its toll, other than a sharp 1.1% jump in churn over the previous quarter, which could reflect other factors. The bigger issue appears to be subscriber spin-down to less expensive packages