Warner Bros. Discovery is grappling with declining legacy cable revenues and its $48 billion debt burden. DTC losses have attenuated but de-leveraging will be trickier post-2023 as many of the easier cost-savings have been achieved.

The US launch of its DTC offering, Max, attempts to dovetail IP from across Warner Bros., alongside Discovery's food, lifestyle and documentary programming, and soon, CNN. Adding sports may prove more challenging.

In Europe, WBD’s rational strategy would be to maintain a mixed distribution strategy, agreeing exclusive deals for its DTC platform with incumbent aggregators such as Sky.

A cooler consumer market sees Sky now facing the same pressures as its SVOD competitors, with a loss of pay-TV subscribers in the UK.

However, Sky is performing better in telecoms in both the UK and Italy. These markets are less susceptible to recession with Sky also benefitting from its position as more of a challenger than an incumbent.

Uncertainty continues to loom over both the sale of its German platform and the upcoming allocation of Serie A rights in Italy.

Women's football coverage increased in quality during the FIFA Women's World Cup, with greater presence in sports sections and main news sections, despite a mild decline in the overall quantity of women's sport coverage

Press advertising opportunities are beginning to be capitalised on by sponsors and brands, particularly in print, with online lagging. This will need to be addressed to harness ongoing online growth

Editorial continues to play a significant role in the promotion of women's sport. Coverage levels are inevitably skewed upward by success, but also by slower turnover online, doing women's sport a disservice and hampering growth

Despite its scale, YouTube can get overlooked. But its tremendous reach and impact across all demographics make it the internet's universal service provider. 

YouTube is still the golden child for creators who want to make a living from their content. For YouTube, this broad base of suppliers ensures a position of strength from which to claim a large revenue share. 

Competition from TikTok took some of the shine off YouTube's usage, and forced it promote lower-monetising Shorts. YouTube is pushing heavily into subscriptions, TV sets, and premium content via sports rights to boost the money it makes per minute spent. 

After a period of stagnation, many of the core business lines at the US tech mega-caps are back to posting respectable growth figures. The rest of the year will bed in strong revenue growth.

However, the sector is still facing a transition to new priorities. Core business strength should allow firms to shift from cost-cutting to the investment needed to fight the more competitive era they are facing.

AI is the number one focus, but the market for AI tools themselves is still nascent. Applying AI to internal problems has more promise. For instance, it is helping Meta solve its measurement and engagement problems.

Market revenue growth surged to 2% in Q2, but entirely-and-more driven by price rises, with underlying trends negative across volumes and ARPU.

Broadband volumes in particular turned sharply negative, largely due to a post-lockdown hangover combining with weak economic conditions.

The outlook is bleak: price rise benefits are set to wane and then reverse, and weak volumes will feed through, with economic recovery needed for a return to sustainable growth.

 

The sale of the Telegraph Media Group (TMG) gets a boost from its 2022 Trading Statement, including steadily rising profits, and visibility for 2023 subscriptions

TMG has built out its digital reader revenues, rapidly closing on one million subscriptions—setting the business on a more sustainable path

The sale of TMG and The Spectator will reach its highest valuation if appetite to own these assets sharpens and widens the range of buyers that will bid

Social tariffs have provided relief for some at a time of household income squeeze and otherwise unavoidable high inflation-driven telco price increases.

Adoption has risen but remains very low, limiting their effectiveness, and more widespread adoption would expose their shortcomings, with the risk of penalizing low cost operators and significantly increasing prices for non-adopters (by up to 20%).

A better approach might be to recognize that affordability issues are narrower but deeper than current social tariffs can address, with fuller, centrally funded subsidies targeted more narrowly at those most in need.

Unprecedented growth in women’s sport is generating opportunities for publishers and advertisers. This year’s FIFA Women’s World Cup provides a chance to capitalise on the elevated coverage and interest

Women’s sport coverage must forge its own identity in the long term. News publishers play an enormous role by nourishing interest and discourse, creating brand opportunities and raising the profile of women’s sport

Articles currently must clear a higher bar for inclusion, though this will shift in the near term as coverage continues growing: variations in the type, style, and quantity of coverage highlight the progress made so far and identify areas of ongoing improvement

Advertising activity has shifted dramatically from brand-building to activation in the past few years. Advertisers should resist the pressure to spend even more on activation: those that rebalance to brand building can gain a long-term competitive advantage.

Brand advertising works by building up memories and associations, supporting market share and pricing. This is done best by television, print, audio and out-of-home, but in a rapidly fragmenting media landscape online video and display can no longer just be a supporting act.

Investing in proper cross-channel audience measurement and planning will allow advertisers to use brand advertising effectively across all media, as well as supporting broadcaster and publisher ad revenue.