A combination of factors drove the worst quarter ever for big tech growth, though the secular shift online of the economy and society will continue.
Advertising demand is down, reflected in lower prices. Ads did better the closer they are to transactions, with variability by category.
Efficiencies and AI are the investor-soothing buzzwords going into 2023.
Three-year-old Apple TV+ is part of a broader pivot to subscription, which seeks to leverage the billion iPhone users.
Little impacted by the tech crash, Apple is increasing content spending as most of its rivals cut it.
Apple’s scripted content pitches quality over quantity, stardom over creativity. But the consumer reception has been cool.
The post-pandemic recovery has lifted vacancies to a high of 1.27 million, at critical levels in hospitality and health—sectors impacted by the exodus of EU workers. We expect recruitment advertising for private sector roles to have risen 13% in 2022 to £746 million (noting base effects from lockdown in H1 2021), and will decline c.4% in 2023.
LinkedIn dominates recruitment advertising directed at professionals, leveraging its free global networking service. Indeed anchors the other end of the skills spectrum, which is low value and high volume, aggregating openings to create a scale proposition for jobseekers, using technology to target and match them with employers.
Specialists are surviving Indeed’s technology-driven business model by relying on human expertise and ancillary HR services to differentiate. Agencies continue to specialise in supplying workers to large employers for temporary positions. News publishers have retained a small but dwindling slice of recruitment advertising.
Facebook has been caught unawares by the significant impacts of privacy changes to its advertising revenue, posting an uncharacteristic quarterly decline as its costs are set to spiral
Facebook’s ageing user demographics are a long-standing and growing issue, as competitor platforms erode Facebook’s attraction to the young. Recent negative PR only compounds a brewing problem of relevance as social media shifts towards being content, rather than network-driven
By pinning its name to the metaverse, Facebook hopes to redefine its narrative and claim the benefits of managing the platform of the future, but significant challenges in the entertainment, enterprise, and tech spheres stand in its way
Apple’s latest software update continues its drive to limit the data that can be collected about iPhone users as they browse the internet. Prior changes have had an effect on ad prices for publishers, and on advertiser results
The new changes target cornerstones of profiling and targeting: IP and email addresses. The impact will be gradual, but could be profound if takeup is high
The lesson for publishers is that no technical implementation of targeted advertising is safe. Layering third-party data on top of anonymous audiences is not a future-proof business model
Netflix’s decision to launch games as part of the subscription bundle is smart business: rewarding current subscribers, leveraging its IP, and signalling that subscription is the best long-term revenue model in the games space.
Expect technological innovation to be central to Netflix’s ambitions with games. Netflix will make it easier for different game experiences to occur, and ways to attract external developers will inevitably follow.
For Disney, Netflix just made the battle for customers more difficult and more expensive. Disney will need to make hard decisions about how to approach the games business—something it has shown before it finds difficult to do.
Judge Yvonne Gonzalez Rogers has handed Fortnite maker Epic a crushing defeat in its antitrust suit against Apple’s App Store policies.
Apple is using settlements to preserve its model, though both it and Google are exposed to new legislation.
Google still faces trial by Epic; its Android licensing agreements are its Achilles' heel.
Amazon has been criticised by commentators, governments and sellers for giving its own products an unfair advantage on its online storefront, which millions of sellers depend on for discovery
This line of attack misses the point of Amazon’s business, which is to operate marketplaces and extract profits from suppliers through fees and services. This model raises its own questions about competition and fair trading, but self-preferencing is not core
Amazon's strategy needs both buyers and sellers, but it needs to focus on the experience for customers as the foundation of its market power
Epic Games, maker of mega-hit Fortnite, sued Apple over alleged antitrust violations around App Store rules and Apple’s 30% tax on in-app transactions. A decision could come soon, though it will be contested on appeal.
The implications of the case could be far-reaching, as Apple and other tech companies like Google design their platforms to extract high-margin revenue from the transactions they facilitate, including news subscriptions: a five-year basic in-app subscription to The Times costs £885, of which Apple takes £158.
It comes in the context of a flurry of debate and decisions around tech antitrust and consumer protection: new laws may ultimately be needed, but regulators in the US and UK are proving they can be creative with their existing tools.
Viewing habits are changing but live is still central to the TV experience
Television’s biggest shows are amongst the most timeshifted, and therefore have an outsized impact on the decline of live viewing debate
Viewing—not just of news and sport—is still overwhelmingly live, despite differences across genres and broadcasters