Facebook emerged from 2020 reporting record revenue growth of 22% over the year, built on its huge volume of usage, its simple buying tools and its trove of first-party data.

Facebook’s ability to match third-party data for targeting and attribution is also central to its success. However, Apple and Google are restricting data-matching tools like third-party cookies and mobile IDs, and Facebook is moving to minimise the damage.

Facebook is trying to turn its sites into storefronts by launching ‘Facebook Shops’. It is also taking public stands on the use of data for advertising, and on the need for brand-building in marketing plans. These are conversations all advertisers and media owners should be engaged with.

The games industry enjoyed a robust 2020, with the pandemic creating high demand across titles and platforms. Now a core part of the mainstream media and entertainment ecosystem, games share of entertainment spend and audience viewing time will maintain momentum and increase in 2021.

The demand for, and value of, premium content has migrated to game IP, with top franchises driving increased M&A activity and tighter integration with film and TV output, and providing an important advertising channel.

The pandemic has provided breathing space for the industry on regulatory scrutiny of revenue models, and overall consumer safety. Regulators need to increase their speed in 2021, and act decisively on predatory ‘free-to-play’ game mechanisms.

Apple reported record revenue and profit in its fiscal Q1, with iPhone sales making a positive contribution on a trailing 12-month basis for the first time since 2018.

Services are a vital part of the growth strategy, and should be extremely profitable.

However, Apple’s services strategy is at the sharp end of regulatory concerns about gatekeeping platforms.

The Consumer Electronics Show (CES) this year was held virtually, with announcements revolving almost exclusively around the pandemic and addressing changing consumer needs. The evolving use of tech at home was a particular focus for brands as consumers are now demanding more of their homes than ever before.

Following a record 2020, ecommerce was a topic that garnered a lot of attention, with retailers emphasising the importance of a consumer centric 'digital first' strategy, accepting the fact that ecommerce is going to be bigger than it ever has been.

Amid increased tech use at home, moves to ban third-party cookies and impending regulatory changes to data collection in the US, the conversation around data and privacy was more prominent than ever before. First-party data is going to be more valuable, even if tracking restrictions limit what can be done with that data.

On 29 November, the Leveson Inquiry into the culture, practices and ethics of the press finally issued its report. Its verdicts on the conduct of the press, politicians and police were less severe than expected.

The three main political parties have accepted most of the report’s recommendations, but have disagreed over the use of statute. As expected, the Conservatives are against, while Labour and the Lib Dems are in favour.

Subsequent cross-party talks and negotiations between editors have so far failed to produce agreement, with the process only becoming more opaque as time goes on. The shape of the future regulatory system remains uncertain.

In Q3 the ‘big four’ US mobile operators sold 22.6m phones to retail contract customers (90% of the market): 80% were smartphones and 41% were iPhones The iPhone has had close to 50% of US smartphone sales every quarter since December 2011, when Sprint began selling the iPhone, and shows no sign of weakness US iPhone sales are supported by a market pricing structure that masks the iPhone’s price premium

After selling 100m iPads in 10 quarters, Apple has entered the ‘smaller, cheaper’ tablet market with the $329 (£269) iPad mini. This is well above the $200 (£159) point hit by Amazon and Google, who are selling at cost, but we expect ecosystem and design to make it a bestseller

Tablets are still in price discovery: the iPad’s US ASP has fallen from $610 to $505 since launch while Google and Amazon have found a market for smaller devices at $200. Apple is moving to extend its dominance and prevent competitors building a bridgehead in a new sub-segment

We expect further record sales of tablets at the new lower price points over Christmas, accelerating cannibalisation of the desktop web and print by tablets and apps, which take the web to the train, sofa and kitchen table

News Corporation’s Fox is to acquire a controlling stake in the Eredivisie Live pay-TV channel, which holds long-term rights to the top football league in The Netherlands.

The guarantees that Fox will give to the league imply that revenues will more than double over the twelve years from 2013-14. Although we see growth potential in the historically underdeveloped Dutch pay-TV market, this looks challenging.

Eredivisie Live operates in a wholesale market, making it very difficult to replicate the Sky platform model. The rationale for the deal appears instead to lie in an effort by Fox to opportunistically strengthen its global portfolio of sports channels.

Apple has refreshed the iPhone with a thinner design, better performance and the addition of 4G LTE, returning it (arguably) to the status of the best phone on the market for 6-9 months, until competitors catch up again.

Apple’s choice of LTE bands gives Everything Everywhere a 12 month exclusive selling ‘4G speeds for your iPhone’ in the UK, although given that the iPhone 5 also supports the latest enhancements to 3G, the impact of this will depend much on how well it is marketed.

The iPhone retains a super premium price, with an ASP of $624 in Q2. Even the discounted 2 year old iPhone 4 is $450 before subsidy, while much Android growth is under $150. Apple is locking in the top 25% of the smartphone market and leaving the rest to Android, for now.

Amazon, Nokia and Apple are expected to announce new mobile devices in the next fortnight. We outline the main products and features expected and their implications