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Amazon has entered the increasingly crowded digital entertainment TV device marketplace, one which could be strategically more important for the ecommerce giant than tech rivals Apple and Google

The frictionless integration of entertainment and ecommerce on TV represents a bigger consumer milestone than competitor services are offering, and Amazon’s brand has huge appeal, though at present it has less market traction for streaming than it does for other products

Content owners and broadcasters remain the real TV gatekeepers, with integration of TV and digital a service-level pipe dream for now, and so Amazon will likely have to accept being one of many, rather than the runaway winner as it is in books

The core US long form streaming subscription business, so vital to Netflix prospects of long term global as well as domestic success as competition increases, shows no sign of slowing, while guidance points to Q1 2014 as another strong quarter Although market research indicates a positive brand image, boosted by Netflix’s entry into original content commissions, Netflix cannot afford to slacken in its efforts to build its subscriber base due to strong upward competitive pressures on content obligations Content delivery is the other big cost challenge. There is no guarantee that the recent deal with Comcast will last, as the leading ISPs contend with conflicts of interest that arise from wishing to support the traditional model of linear TV but also to exploit the potential of long form online video

Newspaper apps have very quickly become a critical means for publishers to optimise consumer dwell time in digital, and cement an integrated digital subscription service

In common with apps in other markets, they are evolving, with new business models and usability solutions emerging relentlessly, while challenges including mobile advertising and the integration of video with text-based content are far from resolved

Unsettled consumer discovery and interaction, and continued innovation by platforms and services on top, provides a mercurial environment for publishers, bringing opportunities for specialist and leading services that develop agile iterations, and increasing the existential threat for many others

A key milestone in the UK’s Local TV initiative, London Live is also the country’s first integrated TV, newspaper and digital service, providing a unique prism through which to glimpse aspects of the future of its news, entertainment and advertising industries. 

History does not point to a successful outcome, but rapidly evolving consumer behaviour and technologies legitimately position London Live as a genuinely new, favourably timed proposition – albeit with no guarantee of even relatively modest success.

In the rollout of Local TV, London Live is alone, with neither its success nor its failure providing more than very limited guidance for the rest of the country’s local TV services; but it is nonetheless a major London media launch.

Japan’s RIAJ reported a 15% decline in trade revenues in 2013 on the 13% decline in CD and music video sales, still representing 87% of trade revenues

Digital trade revenues fell 23% on collapsing mobile sales; internet DTO revenues were up 24% and subscription revenues trebled to $31 million

UMG, WMG and even Sony each have limited exposure to Japan, where domestic labels dominate. Avex and other publishers exploit J-pop through 360 degree contracts with acts and enjoy robust concert and merchandising revenues

European mobile service revenue growth again disappointed in Q4, dropping slightly from -8.9% to -9.1%, with underlying revenue growth dropping a little further from -6.0% to -6.3%, again reaching a record low

There had been hopes that improved GDP growth would drive a volume rebound, that price declines would start to annualise out, and that declining out-of-bundle usage would wane in its impact as this usage declined. In the event, ongoing price competition from smaller operators, MVNOs and quad play offerings, combined with surging use of OTT communications platforms, have dominated trends

In the medium term, the development of 4G and Vodafone’s Project Spring may bring some much needed network differentiation back to the market, allowing pricing power to return to the larger operators. However, it will be 2015-2016 before these factors come into play: in the short term, the main source of optimism is consolidation

This report on the digital transformation of the creative industries in the UK was produced by Enders Analysis and research partner Bain & Company, to support the Creative UK event organised by Enders Analysis and held at the BT Centre on 18 March 2104. The event is sponsored by BT, Enders Analysis, Bain & Company, Powerscourt and Shine Group. 


 The UK’s rate of business creation since 2010 has been especially strong relative to other major economies, backed by a solid trend to self-employment. Business creation in the creative industries  – music, film, television, advertising, the arts, book and newspaper publishing - has been a major contributor, up 17% since 2010.  


Underpinned by a generation of investment in broadband, digital technology is changing how many creative-sector companies produce and distribute products. But experiences vary widely:  

 

  • For advertising and marketing companies, the transition has had a benign impact on revenue; online’s share of total advertising was at 36% in 2012, placing the UK in the vanguard of digital advertising
  • Television has remained relatively resilient to disintermediation by the internet and TV remains the single biggest advertising medium
  • Consumer-facing newspapers have undergone a painful transition as pennies from digital replace pounds from print and ad sales
  • Recorded music sales halved in the decade to 2013, but digital accounted for 50% of revenues in 2013, and the corner has been turned; artist management is being transformed by the use of online media
  • New online pure play businesses have sprung up, like Rightmove and Zoopla Property Group, AutoTrader, LoveFilm and Spotify
  • The crafts industries have been transformed by online marketplaces like Etsy, which allow them to serve their customers wherever they may be
  • YouTube is emerging as an important outlet for UK creative talents 

Strong growth in UK sales of mobile devices in 2013, with tablet shipments overtaking declining PC sales, pushed smartphone and tablet penetration up to about 63% and 35% respectively, in line with our forecasts.

We estimate that mobile devices now account for 50% of time spent online in the UK, the lion’s share via apps, reaching this milestone sooner than expected. Mobile internet usage looks set for further growth in 2014 and beyond, with PC-based consumption flattening.

After a slow start mobile monetisation is also rising fast, with UK advertising and e-commerce to mobile devices accelerating and closing the gap with that on the PC. We expect much, if not all, future growth in commercial internet revenues to be driven by mobile devices.

UK mobile market service revenue growth improved on both a reported and underlying basis by 1.2ppts in Q4, a very welcome result after six consecutive quarters of declining underlying growth. Reported revenue is still in decline, at -1.6%, but it is the most modest decline among larger European countries, and compares to -5.0% in early 2013 EE is still leading in 4G coverage and performance, with around twice the coverage of its nearest rivals of basic 4G, double speed 4G now covering around 30% of the population, and plans for quadruple speed 4G to launch in 2014. Vodafone may prove the biggest network challenger going forward, with plans to increase capex as part of its Project Spring initiative Maintaining (or increasing) the current level of pricing is key to the industry returning to revenue growth in 2014. We would note that the smallest operator, H3G, is fairly unlikely to return to being a price discounter and put pressure on market prices, leaving the onus on the ‘big 3’ to stay disciplined, with a small but significant risk from SIM-only MVNO offers gaining more traction

The French Professional Football League (LFP) is to auction its 2016-20 broadcasting rights next month, one year earlier than expected. The anticipated auction (and short notice) increases pressure on rival LFP broadcasters – a failure to renew their existing rights deals would unsettle their position for over two years

Due to uncertainty over the future ownership of Canal+ and the political background of Al Jazeera’s beIN Sports we believe that both would prefer to maintain the status quo: the top two weekly games on Canal+ and the other eight on beIN Sports

The LFP rights are precisely packaged to prevent this, and to force the two to compete at least for one lot. As the market leader Canal+ has more to lose, while beIN Sports could sustain its current complementary positioning with fewer games