The outlook for ad-supported UK media businesses is brighter in the short term than in the medium term, irrespective of who wins the election, since fiscal tightening is inevitable early in the next parliamentWe expect the Conservatives, should they win, to favour commercial media (Sky, ITV) over the BBC in general and in particular in the upcoming negotiations on the licence fee settlement post 2013Super-fast broadband networks enjoy cross-party support, but Labour’s 50 pence landline tax was blocked by the Conservatives, who prefer to use a small portion of the BBC licence fee

After falling 16% across 2008 and 2009, UK TV NAR (net advertising revenue) looks like it will grow 10% year on year in 2010, amidst continued lack of visibility over the UK’s post election economic outlook

Ofcom’s consultation on the rules governing advertising proposes to scrap the withholding of advertising rule that applies to commercial analogue PSB channels, along with the conditional selling rule that applies to all broadcasters – neither action will have any short term material effect

Ahead of Ofcom is the different airtime quota and distribution rules that apply to commercial analogue PSB over other channels. Equalisation will favour the commercial PSB groups, but views diverge on where to equalise, up or down

Internet advertising rose 4.2% YoY in 2009 on a like-for-like basis in the UK, according to IABUK/PwC, due to growth in search, with classified and display down; however, previously unreported spend, including Facebook, pushed the total to £3.54 billion

Last year, for the first time, Google accounted for over half of spend (versus one third in the US) and 12% of UK ad revenue, a market presence that is significantly larger than in the US

Including Facebook, now No.1 for display, and increased spend on search, our 2010 growth forecast is 11%, pushing total spend to £3.82 billion or 25% of UK advertising

After a year of speculation, Alexander Lebedev will be paid £9.25 million by Independent News & Media to take the loss-making Independent and Independent on Sunday off its hands

The new owner’s biggest challenges will be scale and positioning, reasons alone why we believe the publisher is likely to radically restructure and rethink its approach to distribution

Assuming Lebedev switches to free (at least in London), it will throw the quality newspaper market into further turmoil just as News International is preparing consumers to pay for access to The Times from June 2010

Ofcom’s consultation document on the UK wholesale local access market proposes a number of additional remedies for fixed access network operators with significant market power, but looks unlikely to have a major impact on the ability of either BT or competing players to make money from next generation access

The consultation is one element in a subtle power struggle between BT and the major competing service providers over the terms under which Openreach provides wholesale NGA products

In our view, who makes what from NGA continues to depend primarily on end user demand, which remains uncertain, and itself partly dependent on the outcome of the pay TV review and successful implementation of the ‘Canvas’ IPTV standard

Ofcom’s long awaited final statement on its pay-TV investigation will include its decision over Sky’s Picnic proposal

We expect Ofcom to greenlight Sky’s Picnic subject to ancillary conditions aimed at preventing the DTT pay-TV platform tipping towards Sky, and giving other DTT pay-TV retailers the chance to establish successful competing businesses

It is not at all certain whether Ofcom will have addressed the concerns of competing pay-TV retailers fully to their satisfaction via the soon to be announced ancillary conditions, while Sky has other routes to the DTT market besides Picnic

Google is almost certain to close its China site, Google.cn, foregoing much of the revenue and potential upside from the world’s largest internet population and fifth biggest market for internet advertising

Google.cn has performed reasonably well to date, taking about 20% of spend on paid search compared to c65% for market leader Baidu. We would expect Google’s future performance to improve but not to displace Baidu

We estimate the revenue foregone over 2010-15 from closing Google.cn to be between $2-4bn or 8.5-17% of FY2009 revenue, but it could be far higher if the Renminbi were to appreciate substantially versus the dollar

The proposal by the Conservatives to remove or to moderate Contract Rights Renewal if elected would put ministers back into the thick of competition issues

The Conservatives strongly supported the move to make the competition authorities independent of government in Enterprise Act 2002, and should this stance be reconsidered, the regulatory landscape for business would acquire a political dimension, to the detriment of UK business generally

CRR is a side issue and the Conservatives could be better advised to examine closely the marketplace for TV advertising sales in order to make it more transparent and thus work better for the industry as a whole

Vivendi’s pay-TV unit Canal+ posted flat revenues in 2009, as international growth balanced domestic erosion

Driven mainly by growth internationally, we anticipate recovery to annual revenue growth barely above 2% by 2012, with a slightly deteriorating EBITA margin

Canal+ could do better if it invests in the latest generation of set-tops and, possibly, free to air television

Virgin Media has indicated that ‘non-traditional’ modes of build-out could bring a further one million households within the cable footprint

The company has not yet revised its existing plans to reach an additional half a million homes by 2012, but an upward revision is looking increasingly likely, possibly to two million by 2017

Should VMed make such a revision, the impact on both VMed and other players would be modest