Although original programming is now cutting through—a validation of expansion in output—licensed content remains the backbone of Prime Video’s offering, c.80% of all viewing since March 2024.

Viewership of UK originals fluctuates significantly with reliance on standout titles, whereas US content, including high-volume dramas, maintains a steady audience.

Football coverage has been a draw for viewers: the Premier League, now lost, brought in older, male audiences. After an underwhelming initial phase of the last Champions League, Prime Video’s top pick of fixtures proved beneficial in the knockout round.

Service revenues were flat this quarter, pointing to strong underlying performance in spite of the drag from changing in-contract price increases and subscriber decline.

Traffic growth has picked up to 15% over the past couple of quarters, suggesting that at least some of the recent sharp slowdown was somewhat one-off in nature.

The outlook for revenue growth is positive, particularly thanks to BT/EE leading the way on ramping in-contract price increases, but there are also inherent risks in such moves.

Revenue growth in mature markets is now price-driven and therefore lumpier. While the US leans on bundling, European scale requires wholesale distribution with pay-TV incumbents. Fledgling streamer to streamer/PSB deals are more of a distribution nudge than a step towards the US model.

Profit momentum is real but fragile: H2 content/sports ramps will test margins; the Versant/Discovery Global carve-outs are about protecting multiples while ring-fencing legacy decline.

Engagement is the key battleground: live sport is increasingly important although streamers remain reticent on rights spending. While sport boosts acquisition and ad reach, ROI hinges on price discipline and shoulder programming. Europe remains a tougher nut to crack.
 

Disney’s streaming business continues to grow meaningfully, now outpacing the somewhat predictable decline of its linear operation. Studios is always a highwire act, but it is currently the source of most of Disney’s uncertainty.

With subscription numbers quite flat and engagement likely subdued, in the US Disney is hoping that product improvements and sport will invigorate the relationship that users have with its services.

In the UK, the Disney+ and ITVX content swap arrangement is off to a slow start.

VMO2 had a solid Q2 in financial terms, with revenue growth dipping but not by as much as we had expected, and EBITDA growth improving thanks to strong cost control

Consumer fixed is however continuing to deteriorate under altnet pressure, countered by mobile performing better than expected, with continuing weak subscriber numbers across both

Meeting 2025 full year financial guidance is looking more likely after a robust H1, but the trajectory thereafter depends heavily on how the altnet sector develops, a factor over which VMO2 has limited control now that NetCo has been cancelled

Prime Video UK viewing has increased by 30% year-on-year. Although this growth is from a smaller base than its main rivals, it now matches Disney+ in total engagement.

Viewing behaviour now reflects a service that is more than just an add-on: those who use it alongside Netflix do so for its breadth, particularly in film, whilst non-Netflix viewers are drawn to its major UK hits and football coverage.

Supplementing consistent viewing to football and scripted box sets, its ability to attract mass audiences to its hit original shows now rivals some broadcasters.

Vodafone’s financials have begun what should be a steady improvement as this year progresses, leaving behind the TV regulatory hit and benefiting from the onboarding of 1&1.

Looking beyond one-offs, the core operational metrics are mixed but skewed to the positive. Vodafone has some tricky balancing to enact to deliver a return to sustainable growth.

EBITDA growth was solid in this quarter and is likely to remain so in the medium term, thanks in particular to VodafoneThree. More evidence of fundamental commercial delivery would strengthen hope of an enduring positive trajectory.

BT started its FY26 with robust financials. Revenue was slightly weak due to handsets and international, but EBITDA was slightly ahead of expectations, and operating metrics were strong.

The highlight was Openreach posting its lowest broadband line losses for over a year despite ongoing altnet pressure, and keeping revenue growth positive despite reduced inflationary price increases.

The altnet threat is still far from over, but it is encouraging that there are signs that it is beginning to wane as the sub-sector moves to a more rational wholesale model.

Netflix improved on its Q2 revenue and profit forecasts, driven by successful implementation of price rises and USD weakness. There continues to be little substantive information offered about the advertising business

Most of Netflix’s engagement growth is derived from its existing heavy users. Lighter users, who are more susceptible to churn, appear to be most under pressure from YouTube

In the UK, new Netflix original content no longer appears to be driving new subscriptions. This means it can be better used to shape engagement in a way that optimises monetisation

After four failed broadcast licence deals over five years, France’s top football league will launch its own subscription service in August.

In the short-term, consumer take up will critically depend on bundling arrangements with third-party platforms.

Longer-term, the league will need to establish lasting partnerships. Outdated competition rules are an obstacle, but the Dutch model is worth considering.