Vodafone Europe’s mobile service revenue growth declined again to -1.0% from -0.6% in the previous quarter, but across the core top 4 markets it was essentially flat at -0.8%, and signs are encouraging for it improving next quarter
Contract subscriber share has (at last) stabilised across its top 4 markets, and continuing improvements in NPS suggest that Project Spring investments are finally being reflected in subscriber sentiment
The short-term outlook is positive with both subscriber growth and ARPU looking solid at worst. The longer-term results of market consolidation are the main threat, with powerful competitors potentially being created
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BT had a reasonable quarter in its consumer broadband business given market pressures, and a very strong one at EE with continued growth acceleration. It had a good quarter for fibre adoption as well, helping its wholesale divisions stabilise their revenue, but business/IT was weak as expected
Regulatory pressure remains intense despite the (welcome) Openreach agreement, with price cap regulation proposed or due on a range of products, and a regulatory approach which is far from investment-orientated
Pressures in the business/IT market are likely to continue, and pressures in the consumer broadband market are likely to intensify, justifying BT’s current cautious approach to guidance and dividends
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UK mobile service revenue growth was -0.1% in Q4, a 0.6ppt improvement from the previous quarter. This was helped by some modest price firming, continued strong data growth, and some inflation in handset prices
EE was the strongest growing operator after being the weakest just 12 months ago, with its efforts to improve customer service, network performance and perceptions of network performance starting to pay off. H3G had a strong H2, with strong customer additions while not sacrificing ARPU, although it is still clearly taking steps to manage capacity demand. O2 had another solid performance with a modest improvement in service revenue growth, and Vodafone suffered from weak ARPU primarily due to pricing pressure in the business market
The outlook for market service revenue growth is fairly positive, with ARPU-enhancing pricing moves in evidence, supported by continuing strong data volume growth, and existing customer price increases due to take effect from Q2 2017
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Despite a slowing of circulation decline in 2016, UK national newspaper brands continue to face profound structural challenges, with print advertising spend expected to be down at least -15% for the year
In digital advertising, tech and distribution platforms continue to dominate growth with newspaper publishers and other content producers competing for an increasingly small slice of the revenue pie
In this context, many publishers are turning to paid membership and content subscription models to generate online revenues; success here will require a radical shift in thinking to a retailer mindset that delivers high quality reader experiences through integrated execution of tech, data, marketing and design
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Vodafone Europe’s mobile service revenue growth worsened to -0.6% from -0.2% in the previous quarter, the first deterioration following at least nine quarters of consecutive improvement, with the UK particularly weak
The company could nonetheless grow profits handsomely if revenue growth stabilises at this level, with more clarity on the medium term prospects for this likely to come with next quarter’s results and guidance for 2017/18
Our main concern continues to be the company’s declining subscriber share, particularly in consolidating markets where its historic advantages of having high market share may be rapidly eroded
UK consumer magazine print circulation fell -9% in 2015 while total display advertising fell -7% as magazines continue to outperform other press categories.
However, the overall picture is still one of falling consumer and advertiser demand and the fierce competition for user attention and advertising spend online is reflected in consumer magazine digital display advertising growth of just 12%: about half of the total online display growth rate in 2015.
At the same time publishers are starting to embrace radical innovation using their brands to produce multiple revenue streams ranging from e-commerce to events, as we explore in our four publisher case studies included in this report.
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