The UK’s ‘zombie’ economy—largely flat since March 2022—is due to the cost-of-living crisis weighing on households, with this exacerbated in 2023 by the rising cost of credit. Real private expenditure growth will be weakly positive in 2024 before strengthening in 2025 as headwinds recede

Our 2023 forecast of a nominal rise but real decline in display advertising was realised, with TV’s revenues falling while digital display rose. Advertiser spend online is justified by the channel’s size and growth, worth an estimated £406 billion in 2023

For 2024, much lower inflation and mildly positive real private expenditure growth points to 3-4% display advertising growth, with a stronger recovery anticipated in 2025

Cloud revenues are reflecting patterns of AI integration. As big tech companies jostle for advantage, Microsoft and Azure claim an early lead

Cloud profits remain crucial for wider tech businesses, affecting ability to innovate

Strategies to develop and market cloud-based AI tools are diverging, with uncertainty rife. The ecosystem will shift as the demands of consumers and regulators becomes clearer

Google and Meta both grew ad revenues at double digit percentages, with European results running well ahead of North America. The majority of UK publishers selling digital web advertising, by contrast, are seeing nothing like these results

Platforms are moving advertisers over to powerful, results-oriented campaign tools, which few competitors can match

The nature of the relationship between platforms and news publishers is changing, with Google and Meta wanting to avoid risk in their core businesses. AI could transform the relationship still further

The metaverse is a radical expansion of online experiences— sparking a host of new safety challenges on harmful content, economic activity, and privacy.

Building safety into the metaverse will take a village: platforms and communities will set policies and moderation. Regulators could struggle to future-proof their tools, especially with decentralised platforms.

AI age verification and moderation is in a race against AI hazards: disinformation, deepfakes and dynamic user content all intensify harms in immersive settings.

Online retail is a prime arena for AI implementation, with a high degree of tech involvement and proximity to the point of sale

Generative AI’s near-term prospects are inflated by the hype cycle; instead, improvements to product discovery and logistics will be the next frontiers for growth and AI-driven efficiency

Retailers risk their reputations as they jostle for early mover advantage: larger players Amazon and Shopify through major investments, and SMEs with specialised data and licensing

YouTube has just introduced Primetime Channels in the UK, following launches in the US and Germany, becoming another video-content aggregator in a crowded market.

The US has carried YouTube's subscription revenue boom—layering on a premium video marketplace in the UK may prove harder to achieve.

Google's NFL Sunday Ticket package offers exclusive, high-end content to US consumers. Primetime Channels' UK launch just a few weeks before the Premier League auction is interesting timing, but will not change the game.

Sports clubs, leagues and federations are accelerating investment in their direct-to-consumer strategies, developing next-generation apps and streaming services.

Objectives include gathering first-party fan data, diversifying revenue streams, and extending reach in growing markets and among younger audiences.

New league streaming apps supplement broadcaster coverage in core markets and enable new partnership arrangements with incumbent pay-TV operators and online video marketplaces.

The US and UK have highly dissimilar approaches to regulating political advertising during elections, with far less spent in the UK (46p per registered voter compared to $51 in the US per year), although spending on online political advertising is rising fast in both.

The UK caps electoral spending and bans political advertising on broadcast channels, newspapers are partisan and regulation of online is very light touch.

With the UK’s next general election on the horizon, it’s vital to level the playing field between the broadcast and online channels, to prevent false and misleading statements by parties, candidates or their supporters from swaying voter intentions, to the detriment of the quality of democracy in the UK.

Web3-enabled games represent a radical transformation for all elements of the gamer ecosystem: gamer, developer, publisher and platform. Through blockchain technologies, and the development of a digital asset economy, gamers will benefit from true ownership and investment in games—driving new network effects and growth

Web3 gaming is unlikely to have a ‘big bang’ moment dependent on a new device or hardware. Instead, we expect organic growth, with a positive ramp due to ongoing investment in the space. Great games are a necessary condition of success

Complexity and platform barriers shouldn’t be underestimated. Web3 will require imaginative design solutions along with new tools and service providers to smooth the limitations related to blockchain decentralisation, and the sector should decouple from the turbulent cryptocurrency space

Prepared for The Metaverse Society by Enders Analysis

Women's football coverage increased in quality during the FIFA Women's World Cup, with greater presence in sports sections and main news sections, despite a mild decline in the overall quantity of women's sport coverage

Press advertising opportunities are beginning to be capitalised on by sponsors and brands, particularly in print, with online lagging. This will need to be addressed to harness ongoing online growth

Editorial continues to play a significant role in the promotion of women's sport. Coverage levels are inevitably skewed upward by success, but also by slower turnover online, doing women's sport a disservice and hampering growth